Summary:

The GTM Engineer plays a pivotal role in driving go-to-market (GTM) success by aligning sales, marketing, and customer success operations through data-driven processes and technology enablement. This position is critical in optimizing the customer lifecycle, ensuring seamless execution of GTM strategies, and scaling revenue operations across the organization. The GTM Engineer will act as a bridge between business teams and technology, designing, implementing, and maintaining scalable systems within Salesforce and related platforms to support RevOps, SalesOps, and GTM Operations. By leveraging automation, data integrity, and process standardization, this role ensures that revenue teams operate efficiently, with real-time visibility into performance metrics and pipeline health. The ideal candidate thrives in a fast-paced, data-centric environment and is passionate about transforming complex business workflows into streamlined, scalable operations that directly impact revenue growth and customer acquisition.

Responsibilities:

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  Design, implement, and maintain Salesforce configurations to support GTM strategies, including lead-to-cash workflows, opportunity management, and forecasting.
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  Own and optimize RevOps and SalesOps processes, ensuring alignment with GTM objectives and business scalability.
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  Develop and manage automation workflows using Salesforce Flow, Process Builder, and integration tools (e.g., MuleSoft, Zapier, Workato) to reduce manual effort and improve data accuracy.
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  Collaborate with cross-functional teams (Sales, Marketing, Customer Success, Product) to gather requirements, define KPIs, and deliver operational solutions.
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  Ensure data quality and governance across Salesforce and integrated systems through validation rules, data cleansing, and regular audits.
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  Build and maintain dashboards and reports in Salesforce and BI tools (e.g., Tableau, Power BI) to provide actionable insights for leadership and revenue teams.
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  Support the implementation and configuration of new tools and integrations within the GTM technology stack.
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  Document processes, system configurations, and operational playbooks to ensure knowledge transfer and team-wide consistency.
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  Monitor system performance, identify bottlenecks, and lead continuous improvement initiatives to enhance efficiency and user adoption.

Requirements:

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  2–5 years of experience in Revenue Operations, Sales Operations, or GTM Operations within a B2B SaaS or technology environment.
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  Proven experience with Salesforce CRM (Salesforce Sales Cloud) including configuration, administration, and process automation.
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  Strong understanding of RevOps principles, including lead management, opportunity forecasting, pipeline health, and revenue analytics.
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  Hands-on experience with Salesforce automation tools (Flow, Process Builder, Validation Rules, Workflow) and integration platforms.
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  Familiarity with data modeling, reporting, and dashboarding in Salesforce and/or BI tools (e.g., Tableau, Power BI).
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  Demonstrated ability to translate business needs into technical solutions with a focus on scalability and usability.
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  Excellent problem-solving skills, attention to detail, and ability to manage multiple priorities in a fast-paced environment.
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  Strong communication and collaboration skills with the ability to work effectively across sales, marketing, and technical teams.
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  Bachelor’s degree in Business, Computer Science, Information Systems, or a related field (preferred).