The GTM Data Analyst is responsible for maintaining and optimizing critical sales and partner data structures that power SMB go-to-market operations. This role ensures the integrity, accuracy, and usability of hierarchy data across Snowflake and Salesforce, enabling reliable reporting, efficient sales execution, and data-driven decision-making.

Key Responsibilities

Data Management & Orchestration

• Maintain and manage SMB sales and partner hierarchy tables within Snowflake, ensuring accuracy, completeness, and alignment to business structures

• Translate and synchronize hierarchy data into Salesforce, supporting account, partner, and sales reporting frameworks

• Monitor andvalidatedata flows between Snowflake and Salesforce, proactivelyidentifyingand resolving discrepancies

• Support ongoing data hygiene efforts, including deduplication, normalization, and data quality enforcement

Salesforce Data & Hierarchy Support

• Serve as a subject matter resource for Salesforce hierarchy structures (Accounts, Partners, Territories, etc.)

• Ensure Salesforce reflects the most up-to-date andaccuratehierarchy data to support routing, segmentation, and reporting

• Partner with Sales Operations, Partner Operations, and GTM Technology teams to implement hierarchy updates and enhancements

Reporting & Analytics

• Develop andmaintaindashboards and reports in Salesforce to support SMB sales and partner leadership

• Translate business requirements into scalable reporting solutions thatprovideactionable insights

• Analyze data trends and provide recommendations to improve sales and partner performance

• Support ad hoc reporting and data analysis requests across SMB stakeholders

Data Governance & Quality

• Establish andmonitorprocesses that ensure data accuracy, consistency, and governance across systems

• Perform QA checks, anomaly detection, and ongoing validation of hierarchy and reporting data

• Document processes, data definitions, and hierarchy logic for transparency and scalability

Collaboration & Continuous Improvement

• Collaborate cross-functionally with Sales Ops, Marketing Ops, BI, and Data Engineering teams

• Support enhancements to data models, reporting frameworks, and automation processes

• Contribute to broader data orchestration initiatives and tooling improvements as needed

Qualifications

Required

• 2–5+ years of experience in Sales Operations, Revenue Operations, Data Analytics, or similar role

• Working knowledge of Salesforce(data model, reporting, dashboards)

• Working knowledge of Snowflake(data querying, table structures, data validation)

• Strong SQL skills for data extraction and analysis

• Experience building reports and dashboards for business stakeholders

• Strong attention to detail and commitment to data accuracy

Preferred

• Experience with sales or partner hierarchy management

• Familiarity with data orchestration, ETL/ELT processes, or data pipelines

• Experience with BI tools (e.g., Power BI, Tableau)

• Understanding of SMB sales or partner go-to-market models

Key Competencies

• Analytical thinking and problem-solving

• Data quality and governance mindset

• Ability to translate technical data into business insights

• Strong communicationand stakeholder management skills

Success Measures

• Accuracy and reliability of SMB sales and partner hierarchy data

• Adoption and effectiveness of Salesforce dashboards and reports

• Reduction in data discrepancies between Snowflake and Salesforce

• Improved visibility and decision-making for sales and partner leaders

Additional Responsibilities

• Execute ad hoc data requests and analysis to support evolving SMB GTM needs

• Support ongoing enhancement of data orchestration frameworks and processes