Job Description

GTM Content Marketing Manager 内容营销经理

Hangzhou

Experienced

Full-time

Responsibilities

1. GTM Content Strategy: Develop content strategies for product launches, feature updates, and key use cases, defining content themes, formats, and messaging. 2. Content Creation: Plan and create product demos, tutorials, workflows, use cases, and feature guides. 3. Product Storytelling: Understand AI 3D product capabilities and creation workflows, and turn complex features into clear, engaging content that highlights product value and differentiation. 4. Campaign Content Support: Develop content briefs and production plans for product launches, feature updates, and marketing campaigns. Coordinate content delivery across websites, social media, communities, and email marketing. 5. Global Content Assets: Build reusable content libraries and work with global social media, regional marketing, and growth teams to distribute and localize content. 6. Performance Optimization: Analyze content reach, engagement, product adoption, and conversion data to improve content strategy and performance. 1. GTM 内容策略： 围绕产品发布、功能更新及重点应用场景，制定内容策略，规划内容主题、形式及传播重点。 2. 内容策划与制作： 负责产品演示、教程、工作流、应用案例及功能指南等内容的策划与制作。 3. 产品价值表达： 深入理解 AI 3D 产品能力及创作流程，将复杂功能转化为清晰、易懂且有吸引力的内容，突出产品优势与用户价值。 4. 营销活动内容支持： 围绕产品发布、功能更新及营销活动，制定内容简报和制作计划，协同相关团队完成内容交付，支持官网、社交媒体、社群及邮件营销等渠道推广。 5. 全球内容资产建设： 建立可复用的营销内容资产库，协同全球社交媒体、区域营销及增长团队，推动内容分发与本地化。 6. 内容效果优化： 根据内容传播、用户互动、产品使用及转化数据，持续优化内容策略与表现。

Qualifications

1. 3+ years of experience in content marketing, product marketing, GTM content, or a related field. Experience in AI, SaaS, or creative tools is a plus. 2. Strong content planning and production skills, with the ability to independently manage topics, scripts, and final delivery. A relevant portfolio is required; experience creating product demos, workflow tutorials, YouTube tutorials, or technical content is a plus. 3. Strong product understanding and storytelling skills, with the ability to turn complex features into clear and engaging content. 4. Familiarity with global digital content platforms and strong English writing and communication skills, with the ability to create marketing content for a global audience. 5. Proficiency in using AI tools for content research, creative planning, and multimedia production. 6. A background in 3D or hands-on 3D creation experience is a plus. Experience in AI 3D, game development, 3D printing, digital art, or creative software, along with a personal portfolio, is also a plus. 1. 3 年以上内容营销、产品营销或 GTM 内容相关经验，有 AI、SaaS 或创意工具行业经验优先。 2. 具备优秀的内容策划与制作能力，能够独立完成选题、脚本撰写及内容交付，并有相关作品集；有产品演示、工作流教程、YouTube 产品教程或技术内容制作经验优先。 3. 具备较强的产品理解与故事化表达能力，善于将复杂功能转化为清晰、有吸引力的产品内容。 4. 熟悉海外数字内容生态，具备优秀的英文写作与沟通能力，能够独立产出面向全球用户的英文营销内容。 5. 熟练使用 AI 工具辅助内容研究、创意策划及多媒体内容制作。 6. 具备 3D 行业背景或实际创作经验者优先；有 AI 3D、游戏开发、3D 打印、数字艺术或创意软件相关经验及个人作品集者优先。

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