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Job Description

GTM
北京
全职
智能制造 / 工业互联网 / 工业自动化
职位描述
基于IPMS流程,负责产品操盘策略的制定落地,确保产品的成功销售;
1. 策略制定:作为具体车型销售的负责人,日常分析和跟踪具体车型销售业务的关键指标,同时根据业务需求完成较为深入的专项分析,根据量化分析结果制定对应的产品整体销售策略,包括目标设定、销售计划、促销政策等,并跨部门推动策略的落地;
2. 新产品上市:负责新品预售首销方案输出和执行,负责上市前零售物料包(POSM、陈列、道具等)的设计与生产发货,保证按时按质交付;输出终端策略,管理促销活动,监控销售执行情况,确保成功销售;管理终端营销预算,经营效率最大化;
3. 市场研究及竞对分析:关注汽车及新能源赛道市场动态,定期跟踪和分析行业头部公司的业务动作和表现,输出专题竞对及行业分析洞察报告,为提升内部的运营效率提供建议和方案;
4. 用户研究:定期开展一线门店调研和用户研究,收集一线门店和用户的反馈,基于产品定位寻找目标人群的销售机会点,不断优化销售策略。
职位要求
1. 掌握IPMS流程,具备新品上市和Go -To -Market项目管理经验的候选人优先;
2. 具备较强的学习能力、数据分析能力及逻辑思维;积极主动,工作细致责任心强,有较强的跨部门沟通能力;
3. 本科或以上学历;
4. 熟练运用各种办公软件,包含但不限于 Excel,SQL,Thinkcell,Tableau
投递
Li Auto

About Li Auto

Founded on July. 1, 2015, Li Auto's brand mission is to "Be Proactive, Change the World".

We are dedicated to providing families with safer, more comfortable, and more convenient smart EVs through breakthrough innovations in products, technologies, and business models. By Oct. 18, 2024, Li Auto achieved the milestone of one million vehicle deliveries in just 58 months, setting a new record for the fastest one million deliveries in China's luxury car market.

We see cars evolving from transportation in the Industrial Age into spatial robots in the age of AI. And we fuse the physical and digital worlds through AI, turning limited car space into infinite experiences. Our goal isn't just to transform the automotive industry through cutting-edge AI technologies, but also bring the benefits of AI to every family.

Join us in pushing growth boundaries and realizing our vision of "To Become a World-Leading Embodied AI Enterprise."!

Industry
Automotive & Mobility
Company Size
1,001-5,000 employees
Headquarters
Beijing, CN
Year Founded
2015
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