About Us:
Altares is a leader in business information, collecting, structuring, analyzing, and enhancing B2B data to make it "smart" and high-performing. Our goal is to empower our clients with data-driven decision-making. The group offers expertise across the entire data value chain, including financial risk, compliance, sales and marketing, and database management.
Altares operates in France, the Benelux region, and North Africa in partnership with Dun & Bradstreet, the world’s leading provider of business data and decision-making analytics for nearly 200 years. This collaboration positions Altares as the partner of choice for leaders across all industries, granting access to a database of over 550 million companies in more than 190 countries. Altares employs over 420 professionals across Europe.
Our core values are: trust, commitment, ambition, and innovation.
Your main responsibilities will include :
• Steering the Demand Generation strategy and engine seamlessly integrate paid, organic, and targeted (ABM) campaigns.
• Pipeline growth generate measurable and repeatable pipeline growth, in close collaboration with Sales and (Product) Marketing.
• Performance optimization optimize channel mix, budgets, and conversion funnel performance through data, testing, and experimentation.
• Customer journey consistency connect the various commercial activities to create a coherent and effective customer journey.
• Leading a dedicated team composed of several webmasters and social media specialists.
You will build and optimize the foundations of our lead and demand generation, ensuring that processes and campaigns are perfectly aligned with the commercial organization. More specifically:
• Lead and coordinate external marketing agencies (Google Ads, DV360, LinkedIn, YouTube, etc.) to ensure they fit optimally into the demand strategy.
• Own creative optimization, nurturing workflows, and conversion-focused landing pages.
• Define target account segments (tiered ICP) together with Sales and Product Marketing.
• Execute personalized ABM programs across digital channels.
• Track and improve the conversion funnel, from top-of-funnel CAC (cost of acquisition) through to SQLs and pipeline contribution.
• Implement and manage multi-touch attribution models (GA4, ActiveCampaign, Salesforce).
• In coordination with the content team, feed the LinkedIn FR and BNL channels to contribute to the demand generation strategy.
• Manage the 3 websites (FR, BE, NL) and turn them into essential components of the demand and lead generation strategy.
• Integrate AI tools into your workflow to generate ideas faster and strengthen personalization.
• Foster a culture of rapid experimentation to accelerate learning and growth.
• Manage performance dashboards and reporting (Power BI, Salesforce, Google Looker) in collaboration with our marketing data analyst.
• Translate findings into concrete recommendations for marketing leadership and cross-functional teams.
• Work closely with Sales, Brand, Content, Product Marketing, and RevOps to deliver on Go-To-Market (GTM) objectives.
• Present insights during QBRs (Quarterly Business Reviews) and contribute to growth planning processes.
Your profile :
• You have at least 5 years of experience in marketing automation, growth, operations, or demand generation, ideally in a B2B environment.
• You have proven experience in managing external providers (digital agencies); overseeing multiple agencies in parallel is essential.
• You are a builder and optimizer at heart: you enjoy improving systems and streamlining complex processes.
• You have initial experience managing a team, or feel ready to take on that challenge.
• Hands-on experience with or strong affinity for: Google Ads, LinkedIn Ads, Google Analytics, ActiveCampaign, Salesforce CRM, Outreach, Zapier.
• Analytical mindset, technical skills, and a sharp sense of process.
• Experience with AI or Agentic AI is a plus.
• Languages: fluent English and French (Dutch is a plus).
• Excellent communicator, comfortable engaging with marketing, sales, and international colleagues.
• Mobility: willing to travel regularly to the Netherlands and Belgium to foster collaboration with the teams.
As a world pioneer in Data Economy, Altares mission is to enhance the value of its customers' Data capital by transforming their information assets into operational economic performance. As an independent trusted partner, the Group provides corporate decision-makers with a forward-looking and contextualized view of the business challenges of the new economy.
In a changing world (globalization, cloud, big/open data...), Altares collects, aggregates, analyses, enriches and structures data in order to make them "intelligent" and make them an agile decision-making tool for the General and Functional Departments (DAF/MKG/IT) of national and international companies. The Group thus helps its customers to use their data as a growth lever, by offering them solutions and services that can monetize them.
As the exclusive partner in France of Dun & Bradstreet, the leading international BtoB information network, Altares is the reference partner for key accounts, ETIs and SMEs in all sectors of activity, offering them privileged access to its legal and financial databases on more than 240 million companies in 220 countries on 5 continents.
The company has 300 employees and a turnover of 60 million euros.
