Job Description

Your Opportunity

We're supporting a fast-growing Canadian fintech scale-up that has reimagined how people manage their largest recurring expenses, helping them earn more value from every dollar spent. Already processing over a billion dollars in annual payment volume and serving a rapidly expanding user base, the company is extending its platform aggressively, moving toward a broader financial product that serves both consumers and small businesses.
The business is in an active build phase. Near-term launches include a mortgage rewards product, a B2B payment engine, and continued scaling of the core consumer platform. As the product surface expands across multiple audiences, clear, differentiated positioning becomes a critical growth input, not a downstream marketing function. This hire owns that work.
You'll work directly alongside a Paid Growth Specialist, a Lifecycle Lead, and a Creative Lead on positioning, campaigns, launches, and performance measurement.

Key Responsibilities

Positioning and messaging: Own the value proposition and messaging across all product lines, including consumer renters, homeowners, and SMB, with distinct, audience-specific framing for each
Campaign strategy: Conceive campaign angles, brief internal collaborators, and drive execution across channels from strategy through measurement and iteration
Product launch GTM: Lead go-to-market planning and execution for every new product launch, spanning consumer and B2B segments
Top-of-funnel strategy: Partner with the Paid Growth Specialist to define the narrative and positioning that acquisition campaigns are built around
ARPU growth: Develop campaign concepts in partnership with the Lifecycle Lead that deepen engagement and drive upsell across the existing user base
Partner and co-marketing: Define positioning and strategy for co-marketing programs with financial network and property management partners
Performance ownership: Own the metrics tied to your initiatives; track results, diagnose what's working, and iterate without waiting for analytical support

Your Know-How

5 to 8 years of experience in product marketing, growth marketing, or a combination of both
Strong, versatile writing ability; you produce positioning documents, campaign briefs, and copy
Demonstrated end-to-end ownership of campaigns: strategy, execution, measurement, and iteration
Comfort operating across consumer and B2B audiences simultaneously
Sufficient analytical fluency to own your metrics and draw conclusions from data independently
Experience working in a fast-moving environment where the product roadmap and go-to-market have to move in step

It's a Bonus If

You have experience in fintech, financial services, or a loyalty and rewards product
Your background includes meaningful exposure to Canadian consumers and how they think about payments, credit, and financial value
You have worked at a high-growth startup where product surface area was expanding quickly and GTM scope grew alongside it

Compensation

The base pay range for this role is CA$115,000 – CA$165,000 per year.

About Lutra

Lutra alleviates the tightest constraint innovators face: the time and attention of the talented people capable of executing the plan.

Our recruitment solutions meet our clients and candidates where they are. We offer adaptable service models ranging from embedded talent-as-a-service to success-based and retained headhunting.

Our practice is built upon decades of experience supporting the growth of technology and venture businesses through research & development, go-to-market, operations, and executive searches.

Lutra’s vision is succinct: provide a talent edge to the innovators creating tomorrow’s possibilities and the teams mindful of our duty of care to future generations.

Up for an exploratory chat? Connect with us via hello@lutrapartners.com

Industry

IT & Software

Company Size

1-10 employees

Headquarters

Toronto, CA

Year Founded

2024

Website

lutrapartners.com

Social Media

Growth Product Marketing Manager