hireVouch

Growth Product Marketing Manager

hireVouch  •  Toronto, CA (Onsite)  •  2 months ago
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Job Description

About the role

This is one of the most exciting marketing roles in Canadian fintech right now. You'll own the positioning for every product we build — and we're building fast. In 2026 alone, we're launching the ability to earn rewards on mortgage payments (our most-requested feature ever), a B2B payment engine, and scaling our core platform to new heights.

You won't be handed a brief and asked to execute someone else's vision. You'll set the positioning, ideate the campaigns, and see them through — working with our Paid Growth Specialist to drive top-of-funnel, our Lifecycle Lead to increase ARPU, and our Creative Lead on partner marketing.

When something moves, you'll know why, because you'll own the metrics. If you want a role where your fingerprints are on everything: product narrative, growth campaigns, partner positioning, and the metrics that matter — this is it.

What you'll own
  • Positioning and messaging across all our products — renter, homeowner, SMB — with distinct value props for each audience
  • Campaign ideation and strategy: you'll conceive the angle, brief the team, and drive execution across channels
  • Product launch GTM for every new product in 2026 — mortgage rewards, B2B payments, and whatever comes next
  • Top-of-funnel strategy in lockstep with our Paid Growth Specialist — you set the narrative, they scale it
  • ARPU growth initiatives with our Lifecycle Lead — campaign concepts that deepen engagement and drive upsell
  • Partner and co-marketing positioning with Aeroplan, Amex and property management partners
  • Performance tracking — you own the results of what you build and iterate based on what the data says


Who you are
  • 5–8 years in product or growth marketing — ideally previous exposure to both
  • A strong, versatile writer. You will write positioning docs, campaign copy, and briefs yourself, not just direct others
  • Experience owning full campaigns end-to-end: strategy, execution, measurement, iteration
  • Comfortable working across consumer and B2B audiences simultaneously
  • Analytical enough to own your metrics — you don't need a data analyst to tell you if something worked
  • Experience in fintech, financial services, or a loyalty/rewards product is a strong plus
  • Canadian market experience preferred — you understand how Canadians think about money and rewards
hireVouch

About hireVouch

Our Edge

Hiring and retaining skilled talent is paramount for your company’s success. Finding the right people – who have the right skills and right personality fit – can be incredibly challenging in today’s job market. Here at hireVouch we can help you acquire the highest calibre candidates through the relationships we have formed over more than a decade. Our approach is an ethical one. Rather than use the often-employed aggressive methods typical of the recruitment industry, our focus is placed largely on referral-based networking.

Getting it right really matters to us. Let us leverage our network of talent that has already been vouched for by leading professionals in the industry to help your business grow.

Services Offered

Contingency and Retained Search

Here at hireVouch we focus on sourcing best-in-class candidates for rewarding positions in Canada and the US. We have extensive expertise in Contingency, Retained and Temporary placement, primarily within the IT sector.

On-Site Search Assistance

We have a trusted network of HR and search professionals who can provide on-site search services to help fulfill immediate needs as well as help train internal staff in finding the highest quality talent

Company Marketing Strategy

We know how competitive the job market can truly be and how important it is to have a strategy to attract talent. At hireVouch we have extensive expertise in helping companies better market themselves. We can provide the tools and knowledge that will assist you in making your business a highly attractive place to work. Developing a company marketing strategy is key to hiring the talent you need to grow.

Industry
HR & Recruiting
Company Size
1-10 employees
Headquarters
Unknown
Year Founded
2016
Website
hirevouch.com
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