Job Description

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco Italy has an exciting opportunity for a Growth Planning & Deployment Manager in Trieste.

Annual Gross Salary Pay Range: 73.256,80 € - 91.571,00 € under 1SQ CLA level

What are the key objectives and expectations from this role?

The E2E Planning & Deployment Manager sits within the Growth Hub team as part of the wider Global Consumer Engagement function. The role supports the end-to-end planning, coordination, and deployment of growth initiatives across acquisition, conversion, and retention journeys, CX data-driven strategy (enabled by the Growth Hub) are translated into prioritized, market-ready activation plans, including the cross-channel activation of data models to drive scalable consumer engagement.

Key objectives include translating growth strategies and orchestration frameworks into structured deployment plans, coordinating cross-functional inputs, supporting prioritization and readiness assessment, enabling consistent execution across Global, Regions, DRBUs and EMs, and tracking delivery progress, performance learnings, and best practice's adoption.

What is the direct impact of this role on the team or organization?

This role has a direct impact on the quality, speed, and consistency of growth activation across DRBUs. By converting strategic direction into practical plans, deployment toolkits, governance routines, and performance follow-up, the role enables activation teams and markets to execute growth initiatives more effectively, reduce duplication, improve readiness, and accelerate the journey from insight to measurable business impact.

It also contributes to building a CX data-driven organization, ensuring that data models and consumer insights generated through the Growth Hub are effectively activated across channels to unlock measurable growth.

Your key responsibilities will include

• Translate global growth strategies and orchestration frameworks into integrated planning and deployment plans across channels, consumer touchpoints, and markets.
• Enable the cross-channel activation of data models ensuring that consumer data from the Growth Hub is translated into scalable CX execution
• Prioritise growth initiatives by balancing business impact, consumer value, market readiness, resource requirements, and execution feasibility.
• Coordinate cross-functional planning and alignment across marketing, data, CRM, media, marketplaces, analytics, and technology teams to ensure deployment readiness.
• Develop and maintain end-to-end deployment roadmaps, including timelines, achievements, dependencies, procedural frameworks, and execution handoffs.
• Lead deployment governance and performance tracking, proactively leading risks, issues, decisions, dependencies, and escalation pathways.
• Enable market teams through deployment playbooks, toolkits, templates, and best-practice guidance to drive consistent and high-quality activation.
• Monitor deployment performance against agreed KPIs, capturing insights, learnings, and optimisation opportunities to improve future growth initiatives.
• Support continuous improvement of planning, deployment, and test-and-learn processes by embedding feedback loops, measurement frameworks, and scalable ways of working.

What are we looking for?

• 7+ years of experience in marketing, consumer experience, growth, digital activation, project management, or commercial planning roles within consumer-facing organisations
• Strong planning and deployment management capabilities, with the ability to translate strategic objectives into actionable execution plans, achievements, and deliverables.
• Excellent stakeholder management and influencing skills, with proven track record to align cross-functional teams and drive execution in matrix organisations.
• Strong project and program management expertise, including governance, prioritisation, risk management, dependency management, and progress tracking.
• Solid understanding of consumer journeys and omnichannel marketing, including CRM, personalisation, media, marketplaces, acquisition, conversion, and retention strategies.
• Proficiency in using performance data, dashboards, Key Performance Indicators reporting, funnel metrics, and test-and-learn insights to support decision-making and optimisation.
• Good understanding of marketing technology ecosystems, including CRM platforms, marketing automation solutions, CDPs, media technologies, and measurement tools.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
• Benefits:
• Meal Voucher/ Canteen as per location
• Private Pension
• Life & Health Insurance
• Yearly bonus based on the ABS
• Family support policy
• Office perks
• Flexible policy as per agreed Second Level agreement.

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award-winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.