Job Description

At ING, we believe in doing things differently — starting with the freedom to do your thing We’re a bank that puts people first, champions simplicity and builds digital experiences that actually make sense.

Here, curiosity isn’t just welcomed — it’s encouraged. Ideas are celebrated. And you’re trusted to drive real impact from day one.

As we continue transforming the way Australians bank, we’re gearing up for big things in digital growth. We’re investing heavily in:

• Smarter customer journeys

• Cleaner, frictionless funnels

• Conversion experiences that feel effortless

• Data-driven decisions at scale

To deliver on this ambition, we’re expanding our Digital Growth & Acquisition team and opening several exciting new roles.

As Growth Optimisation Manager CRO, you'll champion experimentation, CRO programs, A/B testing and behavioural insights to improve conversion rates and power personalised, high‑impact digital experiences.

What You’ll Do

• Optimise digital sales funnels across priority retail products by diagnosing friction points and delivering A/B and multivariate experiments.

• Lead experimentation end‑to‑end – design, build, analyse and translate outcomes into actionable improvements.

• Generate insights and performance analysis using dashboards, attribution data and behavioural metrics to inform “next best actions.”

• Collaborate across Product, Digital, Marketing and UX to implement enhancements and uplift the customer experience.

What We're Looking For

• Exceptional CRO and digital optimisation expertise with hands‑on experience in experimentation, analytics tools and funnel diagnostics.

• Customer‑centric problem solver with a data‑driven mindset and the ability to translate complex analytics into clear recommendations.

• Cross‑functional collaborator who works effectively with stakeholders to drive outcomes without formal authority.

• Technically confident operator with proficiency in Adobe Analytics/GA, tagging, QA and optimisation tooling, plus a continuous improvement mindset.

About Us

At ING, we’re all about making life simpler and more rewarding - for the people who bank with us, the team members who work with us, and the communities we’re proud to support. Joining ING means stepping into an environment where your individuality isn’t just welcomed - it’s celebrated. We’ve built a culture that’s fun, inclusive, and supportive, giving you the freedom to be yourself, so you can do your thing.

Whether you’re taking ownership of exciting projects, thinking outside the box, or working with global colleagues, you’ll find ING is the kind of place where growth isn’t just a possibility; it’s a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace, you’ll feel the difference in how we value and champion our people.

We make hiring decisions based on your skills, capabilities, and how you align with our values - not on ticking every box. So, if you’re interested but don’t meet all the criteria, we encourage you to apply. We’re invested in fostering a diverse and inclusive workplace where everyone feels like they belong. We’re your allies in helping you do your thing during the recruitment process, so let us know (email below) if you require any support or adjustments when you apply

Sounds like your kind of vibe? We can’t wait to hear from you!

(One last note: We operate using a direct talent sourcing model, so no agency introductions, please)

ING is Australia’s most recommended bank according to RFI Global’s Consumer Atlas Survey, January–June 2025 (n = 29,510) when compared to customers of the 10 largest ADIs operating in Australia.

Need more?

Contact: skye.griffiths@ing.com

For support and adjustments, including DEI, LGBTQI+ confidential application support enquiries: rpoteam.au@ing.com

Applications close 29 May

Before you apply
Here at ING we consider employee development to be important and encourage existing employees to apply for suitable internal positions. It is expected that any employee applying for a vacant position would have been in their current role for a minimum of twelve (12) months before applying. This may be waived in special circumstances and after consultation with your Manager.

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