Job Description

Job Description 1: Growth Operator

Role Overview

The Growth Operator sits at the intersection of growth, marketing, sales, and analytics — a hands-on operator role, not a traditional marketing coordinator or campaign manager. This person is responsible for helping build a predictable growth engine: acquiring prospects through paid and organic channels, managing them through the CRM and funnel, supporting sales conversion, analyzing performance, and identifying opportunities to improve revenue.

The ideal candidate can cover the full growth stack — not an expert in every discipline, but with enough practical knowledge across major areas to operate independently and coordinate with specialists.

Core Responsibilities

CRM & Pipeline Management

• Own and maintain CRM data across prospects, leads, opportunities and customers
• Track leads from acquisition through conversion; build follow-up sequences
• Identify stalled opportunities; work closely with Sales on conversion

Paid Acquisition & Creative

• Plan, launch and optimize paid campaigns with the Media Buyer
• Coordinate creative assets with UGC/content creators; write briefs
• Review performance, recommend tests, repurpose winning content

Funnel Ownership

• Own the full funnel: Ads → Landing Pages → VSLs → Webinars → Booked Calls → Conversion
• Landing-page and CTA testing, CRO, tracking implementation
• Identify where and why prospects are dropping off

Sales Support & Closing

• Support hiring of closers; develop scripts and sales materials
• Join sales calls when required; review lost opportunities
• Feed insights back into marketing, creating a strong marketing–sales loop

Growth Experiments

• Continuously test new acquisition/conversion opportunities: paid angles, UGC, VSLs, webinars, lead magnets, outbound, retargeting, referrals

Analytics & Reporting

• Track leads, CPL, CAC, show rate, demo-to-close and funnel conversion
• Provide weekly reporting: "What happened → why → what changes next?"

Lifecycle & Revenue Growth

• Support nurturing, onboarding, activation, retention, upsells, referrals, and reactivation

Candidate Requirements

Must-Have

• 2–4 years hands-on experience in growth, performance marketing, revenue ops or digital marketing
• Experience with CRM and sales pipelines
• Experience building or optimizing marketing funnels
• Exposure to paid acquisition and campaign analysis
• Experience working with Sales teams
• Strong analytical and problem-solving ability
• Good understanding of conversion optimization
• Strong written and verbal communication
• Comfortable working independently in an early-stage environment
• Full working-hours overlap with the client's time zone required

Strongly Preferred

• SaaS/technology experience
• Experience with landing pages, VSLs or webinars
• Experience with Meta Ads and/or Google Ads
• Experience with UGC/creative teams
• Experience with marketing automation
• Revenue Operations experience
• Experience tracking CAC, CPL, CPA, ROAS
• Experience improving lead-to-customer conversion
• Experience managing multiple channels or business units

Working Style

Scrappy, hands-on, commercially minded, analytical, curious, fast-moving, experiment-driven, comfortable with ambiguity, strong in execution, focused on revenue over vanity metrics.