Sumerge

Growth Marketing Sr. Specialist

Sumerge  •  Cairo, EG (Onsite)  •  1 day ago
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Job Description

  • Develop full-funnel growth and demand-generation plans aligned with annual priorities and campaign objectives.
  • Define target audiences, channel mix, budgets, testing plans and campaign roadmaps across KSA, UAE and Egypt.
  • Own performance across paid media, email, web, SEO, retargeting, webinars, events and always-on journeys.
  • Set and track MQL, conversion, cost and funnel performance targets with key marketing stakeholders.
  • Manage media and agency partners, ensuring delivery, quality, spend and performance against agreed SLAs.
  • Own HubSpot Marketing Hub as the core marketing activation and automation platform.
  • Ensure effective integration and lifecycle governance between HubSpot and Microsoft Dynamics.
  • Build and optimise segmentation, lead scoring, routing, nurture journeys, forms, UTMs, dashboards and attribution.
  • Lead A/B testing, landing-page optimisation, data hygiene, QA and regular campaign performance reviews.
  • Leverage AI and automation tools to improve analysis, reporting and scalable campaign operations while maintaining data quality and control.

Requirements

  • Bachelor’s degree in Marketing, Business, Analytics, IT, Engineering or related field; HubSpot/GA4 certifications preferred
  • 8+ years’ experience, including 4+ years in B2B growth, demand generation or marketing operations within technology/SaaS/FinTech or related sectors.
  • Proven experience managing full-funnel B2B campaigns, budgets, MQL/SQL conversion, CPL/CAC and pipeline reporting.
  • Advanced hands-on HubSpot Marketing Hub experience; familiarity with Microsoft Dynamics or Salesforce.
  • Strong knowledge of GA4, Google Ads, LinkedIn Campaign Manager, UTMs, A/B testing and CRO
  • Practical experience using AI and automation tools to improve campaign execution, analysis and reporting.
  • Strong analytics, agency management and cross-functional leadership skills.
  • Excellent English communication and executive reporting capabilities.
Sumerge

About Sumerge

We are a leading technology company that transforms organizations with innovative solutions that elevate digital experiences, streamline operations, and modernize and integrate platforms. By leveraging the power of data, AI, and emerging technologies, we drive measurable innovation and lasting impact, turning complex challenges into tangible value.

For more than two decades, we’ve partnered with forward-thinking organizations across banking, government, and telecommunications to deliver solutions that blend strategic vision with flawless execution. Our work spans mission-critical digital platforms, secure cloud migrations, advanced data solutions, and AI-powered transformation programs, all designed to help our customers lead in a fast-changing world.

Our Core Offerings:

Modernize Legacy Applications:

Transform monolithic systems into agile, scalable platforms.

Integrate Platforms and Organizations:

Achieve seamless connectivity across systems, processes, and entities.

Empower Business with AI:

Unlock insights, automation, and innovation through artificial intelligence.

Streamline and Automate Operations:

Boost efficiency through automation, process optimization, and workflow management.

Elevate Digital Customer Experience:

Deliver intuitive, engaging, and secure digital touchpoints.

Modernize Infrastructure & Move to Cloud:

Build secure, scalable, future-ready cloud environments.

Optimize Application Lifecycle Management:

Speed up delivery while maintaining quality and governance.

Modernize Data Delivery:

Enable real-time, reliable, and governed data flows for decision making.

Why Sumerge:

Our clients choose us for our strategic insight, technical depth, and commitment to measurable outcomes. We combine consulting expertise with implementation excellence, ensuring solutions create lasting impact. Built on trust, innovation, and shared success, we help organizations not just adapt, but lead.

Industry
IT & Software
Company Size
201-500 employees
Headquarters
Cairo, EG
Year Founded
2005
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