Job Description

Company: GreatWater 360 Auto Care

Reports to: Marketing Manager

Location: In person at Corporate Offices in Grand Rapids, MI

The Opportunity

The Growth Marketing Specialist owns consumer marketing strategy, messaging and execution across GreatWater’s locally branded auto repair shops. From paid media and promotions to websites, social media and CRM, this role develops campaigns that bring in new customers, encourage repeat visits and strengthen local customer relationships. You will turn business priorities, shop feedback and performance data into clear customer messages and coordinated campaigns, collaborating with the team, agency partners and shop teams.

What You Will Own

Consumer Strategy and Promotions

• Develop consumer marketing plans and a coordinated campaign calendar across paid media, websites, email, text, social media and in-shop materials.
• Develop customer offers and promotions; recommend audiences, incentives, timing, channels and success measures for Marketing Manager approval.
• Own customer-facing copy, content briefs and creative coordination, keeping offers and messaging consistent across every consumer touchpoint.

Paid Media and Customer Acquisition

• Manage paid search, paid social, display and other consumer acquisition programs with media agencies.
• Monitor spending, lead quality, calls, appointments and new-customer results; recommend budget, targeting and campaign adjustments.

CRM and Customer Retention

• Own the CRM platform, vendor relationship and retention strategy, including email, text and automated customer journeys.
• Manage segmentation, workflows, copy, campaign setup, testing and launch for service reminders, deferred work, second-visit and win-back programs.
• Coordinate technology partners and maintain an engagement calendar that balances promotional messages with useful service information.

Websites and Local Search

• Own consumer website content, landing pages and location updates that help customers understand services, book appointments and contact a shop.
• Partner with web and SEO agencies on local visibility, service content, technical improvements and conversion optimization.

Organic Social and Consumer Materials

• Own organic social strategy, calendars, publishing and engagement for local shop brands and consumer-facing corporate channels.
• Develop customer education, promotional signage and in-shop materials with creative partners and shop teams.
• Use reach, engagement, traffic and customer response to improve content and local relevance.

Reporting and Team Coordination

• Own consolidated monthly reporting across paid media, websites, social and CRM, including acquisition, conversion, retention, reactivation and visit frequency.
• Test audiences, copy, creative, offers, landing pages and customer journeys; use results to improve campaign effectiveness and spending.
• Coordinate media, web, SEO and CRM partners. Provide Communications with approved campaign details, timing and shop-team actions for internal rollout.

Requirements

What We Are Looking For

• 3+ years of hands-on experience in growth, digital or consumer marketing; experience supporting multiple locations or brands is a plus.
• Working knowledge of paid media, organic social, local SEO, website CMS tools and campaign testing.
• Hands-on experience with CRM, segmentation, email/SMS marketing and automation. Experience with Steer or a similar automotive CRM is a plus.
• Comfort with GA4, paid-media reporting, Google Business Profiles and customer performance metrics.
• Strong consumer copywriting, creative briefing, project management and agency coordination skills, with the ability to turn data into practical recommendations.
• Bachelor’s degree in marketing, communications or a related field, or equivalent relevant experience.
• Ability to travel up to 20%

How We Work

This is a hands-on role in an in-person office environment. We move quickly, test ideas and adjust as priorities evolve. Strong follow-through, collaboration and flexibility are essential. Occasional evening or weekend work may be needed based on shop schedules and business needs.

Why GreatWater

GreatWater is building one of the country’s leading independent automotive service organizations while preserving the local brands, teams and customer relationships that make each shop successful. You will help shape how marketing supports those shops as our network grows.