Job Description

We develop electric vehicle (EV) charging management software for operators that want to automate charging access, billing and payments for their charging networks and business fleets. With more than 60,000 charge points under our management and 99.9% network uptime, vaylens is trusted by Schneider Electric, Westenergie and other leading operators in DACH, France and the UK. Part of the KOSTAL Group, our team of 90+ employees works from our headquarters in Dortmund, Germany, or remotely across Europe.

About the Role

We are looking for a Growth Marketing Manager to drive scalable, data-driven growth across our key markets.

In this role, you will build a structured approach to the full marketing funnel and connect efforts across Marketing and Sales. You will lead cross-functional initiatives and collaborate with both internal teams and external partners to turn insights into execution and measurable business impact.

Your Responsibilities

Own and optimize the growth funnel

• Analyze and improve the end-to-end funnel (traffic → leads → pipeline)
• Identify conversion gaps and define clear actions to improve performance
• Align closely with Sales to ensure impact on pipeline and revenue

Establish lead nurturing and lifecycle processes

• Define and implement lead nurturing strategies across the funnel
• Develop segmentation, lifecycle stages, and automation logic
• Collaborate with the Digital Sales team on flows, handovers, and campaigns

Drive cross-functional growth initiatives

• Initiate and lead growth projects across channels and markets
• Work closely with Paid Marketing, Content, Field Marketing, and Design
• Ensure alignment, prioritization, and execution across the team

Drive SEO and content growth

• Develop and execute SEO and content initiatives to increase inbound demand
• Collaborate on website structure, landing pages, and conversion-focused assets
• Manage external partners (e.g., SEO agencies, Webflow developers) to ensure efficient execution

Translate insights into action

• Use data and cross-team input to identify growth opportunities
• Turn insights into clear, actionable initiatives
• Bring structure and prioritization to growth topics

Qualifications

Your Profile

• Experience in growth, demand generation, or performance marketing, ideally in B2B tech
• Strong understanding of lead nurturing, segmentation, and funnel management
• Hands-on experience with SEO and content-driven growth (e.g., SEMrush)
• Experience working with external partners (agencies, developers)
• Ability to work cross-functionally and drive initiatives end-to-end
• Analytical mindset with a focus on actionable insights
• Strong communication skills and a structured way of working

What Success Looks Like

• A clearly structured and transparent growth funnel
• Improved lead nurturing and conversion performance
• Well-coordinated execution across teams and external partners
• Measurable contribution to pipeline growth

Why This Role Matters

This role is key to evolving marketing into a structured, data-driven growth function, with clear impact on business outcomes and strong alignment across teams.

Additional Information

• A purpose-driven company driving Europe’s transition toward electric mobility
• Passionate colleagues with a hands-on mentality
• A safe and future-oriented workplace as part of the Kostal group
• Flexible working hours and location
• Great opportunities for career growth
• Extras like gym or yoga class memberships, etc