Trafilea

Growth Marketing Manager, Acquisition

Trafilea  •  Remote  •  15 days ago
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Job Description

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

🚀 We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

📈 We test fast, grow fast, and help you do the same.

🤝 Be part of a dynamic, diverse, and talented global team.

🌍 100% Remote, USD competitive salary, paid time off, and more.

Key Responsibilities

We’re seeking a data‑driven Growth Marketing Manager to own acquisition strategies and execution for our fast-growing brands. You’ll lead performance across media channels, funnel optimization, and creative messaging to achieve defined revenue, acquisition, and profit targets.

  • Define and execute media strategies with budgets above $1M/month to hit acquisition and revenue goals.

  • Optimize the entire funnel—from ad creative to checkout and upsell—to maximize customer value and profitability.

  • Drive creative strategy by product, audience, and channel, ensuring brand consistency.

  • Prioritize improvements weekly/bi‑weekly using a 20/80 framework.

  • Lead upsell/downsell testing via proprietary one‑click funnel software.

  • Monitor and optimize each step in the customer journey from platform messaging through thank‑you page.

Requirements

  • +5 years developing and executing growth marketing strategies—particularly in e‑commerce or consumer products.

  • Experience managing six‑figure monthly ad spend across Meta, Pinterest, TikTok, YouTube, and Google.

  • Skilled at interpreting consumer data to drive creative and media decisions.

  • Strong collaboration and communication with creative, engineering, and marketing teams.

  • Organized, detail‑oriented, and comfortable owning complex funnels from paid media setup to upsell flows and thank‑you pages.

Trafilea

About Trafilea

Trafilea is a consumer tech platform business leveraging AI, advanced analytics, proprietary technology, and proven world-class marketing to build and scale category-defining brands in women’s intimates, beauty, and wellness — primarily for the U.S. market.

We are a remote data-driven team of ambitious doers, passionate marketers, and tech innovators with the instincts and energy to transform the world as we know it.

Industry
IT & Software
Company Size
201-500 employees
Headquarters
Montevideo, UY
Year Founded
2014
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