Job Description

About Hey Savi

Hey Savi is redefining the way women search for fashion. Think Shazam meets Spotify, but for fashion. We’re going to spark a new era of fashion discovery, igniting confidence in everybody and every body, creating a world where fashion confidence starts with “Hey Savi…”. As a female-founded startup, we’re at an exciting stage and shaping something truly game-changing in the world of fashion discovery.

The Role: Growth Marketing Manager

Our community doesn’t want to scroll through paid ads and dead-end links. They want fashion that fits – in stock, in their size and at the best price – with a search experience that puts them at the centre. We’re creating a movement, not just a product, and we're looking for someone brilliant to help lead the charge.

We’re looking for a strategic, creative and deeply organised Growth Marketing Manager to take ownership of our B2C marketing engine. You'll be a critical driver of our go-to-market execution, owning acquisition, CRM, paid ads and community engagement – while working closely with our founders, design, product and agency partners.

This is a hands-on role. You’ll set the strategy and run the campaigns. You'll bring clarity to chaos, turning insight into action, and manage a nimble mix of freelancers and agencies across PR, social, CRM and influencer.

This role is perfect for someone ambitious, hungry and full of ideas - a self-starter who thrives on doing a lot with a little and loves finding clever, cost-effective ways to make big things happen.

This is a contract role to start – but if you’re as excited by our mission as we are, we’d love it to grow into something permanent.

What You'll Do

Growth Strategy & Execution

• Own and execute the full-funnel growth strategy across paid, owned and earned channels
• Activate and optimise paid performance campaigns (primarily Meta & Google) to drive user acquisition and app downloads
• Manage CAC, ROAS, funnel performance and optimisation across the customer journey
• Identify and test new acquisition channels

Campaign Management & Content

• Drive campaign ideation and roll-out (product launches, influencer events, beta activations)
• Collaborate with brand & design on campaign creative and messaging
• Build out our marketing calendar with a mix of brand, performance and lifecycle moments

CRM, Email & Lifecycle

• Own lifecycle marketing and CRM (we use Klaviyo via an external agency)
• Design and launch automated email flows that onboard, engage and retain users
• Use data to optimise content, timing and segmentation

Agency & Team Management

• Manage our freelancers and agencies - B2B & B2C freelancer/agency, CRM agency, Branding/Design agency and any future freelance resource (e.g. social, video, influencer management)
• Coordinate with internal stakeholders (founders, product and engineering) to ensure aligned GTM execution

Data & Reporting

• Own and monitor marketing metrics across acquisition, engagement and retention
• Report on growth performance and customer insights weekly
• Translate learnings into action – iterate fast, learn faster

Community & Movement Building

• Help grow the Hey Savi movement – from Instagram stories to IRL events
• Manage and grow our ambassador/influencer/creator relationships
• Bring energy and ideas to how we build fandom and word-of-mouth magic

Requirements

What We’re Looking For...

1. Team Player – you’re a good human. Easy to work with. Collaborative, kind, direct.
2. Experience – you’ve done this before. You have 4+ years of hands-on experience in a consumer brand (fashion, lifestyle, beauty or early-stage tech). You’ve run campaigns, spent budget, managed agencies and built acquisition funnels that deliver.
3. Startup-ready – you move fast, stay resourceful, and know when to scrappy-hack vs. polish. You love solving problems and making things happen.
4. Organised AF – you’re a calm chaos-tamer. You get things done, juggle multiple moving parts, and thrive with accountability.
5. Commercial & creative – you’re analytical and metrics-driven but also full of fresh campaign ideas. You care about brand and performance.
6. Marketing generalist with depth in acquisition or CRM (ideally both), and solid understanding of:

• Meta/Google paid ads
• Email marketing (Klaviyo or similar)
• Community marketing
• Event planning (for influencers/partners)
• Ambassador/influencer strategies

Bonus points for:

• Experience in fashion, beauty or DTC lifestyle
• A personal love of fashion and strong sense of brand/aesthetic
• Knowledge of affiliate marketing models
• Familiarity with WhatsApp as a shopping or community channel

Benefits

• A front-row seat to shaping a movement-led fashion-tech brand
• A creative, fast-paced, values-led environment that champions individuality
• Hybrid working – 2 days IRL with the team in London, 3 days remote
• £50k salary (6-month FTC, temp to perm)
• Big opportunity to grow into a leadership role