Job Description

Yabie is growing on two fronts: directly with SMB merchants in Sweden, and through partners across the globe. We have messaging, content, and campaigns. What we're building now is the engine connecting all of it — the automation, analytics, and attribution layer that turns marketing activity into measurable pipeline.

We've already validated that automated nurturing moves the needle. This role exists to scale that into a full system, build the analytics infrastructure to prove marketing's commercial impact, and own the organic growth strategy that makes Yabie findable — in search engines and in AI-generated answers.

The Core of the Job

Own the marketing tech stack. HubSpot, WordPress, GA4, and our SEO tooling are yours — configured, integrated, and producing clean data. You build the dashboards that capture the full funnel from both a campaign and business perspective. When the question is which subject line converts better, you set up the test.

Scale what's proven. We've validated that automated lead nurturing improves pipeline. That proof of concept needs to become a machine: multiple sequences, lead scoring, vertical segmentation, multi-touch journeys. You build the system, the team fills it with content.

Set the campaign strategy. You're not running ads day-to-day — you're the person who decides where to push and where to pull based on actual performance data. You brief the team and the agency, analyse what comes back, and redirect budget accordingly.

Build the attribution layer. GA4 conversion tracking, UTM governance, funnel dashboards, closed-loop Salesforce reporting. The goal: every marketing euro traceable to a result.

What You'll Spend Your Time On

Marketing Automation

• HubSpot workflows, sequences, lead scoring, lifecycle stages, segmentation

• Scale nurturing into 4–8 automated sequences across verticals and lifecycle stages

• HubSpot ↔ Salesforce integration — clean lead handoff and closed-loop reporting

• A/B testing on sequences: subject lines, timing, CTAs

Campaign Strategy & Performance

• Quarterly campaign strategy aligned with overall marketing direction

• Structured briefs for the team and agency — audiences, messaging, KPIs

• Weekly performance review across Google Ads, Meta, LinkedIn, email, organic

• Budget optimisation and reallocation based on CAC and pipeline data

Analytics & Attribution

• GA4 and GTM setup: conversion events, attribution model, custom reports

• Funnel dashboards: traffic → MQL → SQL → pipeline → revenue, per channel

• Monthly performance report for leadership

• CAC per channel. Pipeline contribution per campaign.

SEO & AEO

• Keyword strategy for priority terms across our core verticals and use cases

• Technical SEO audit and fixes — crawlability, speed, schema, internal linking

• AEO strategy — how Yabie appears in ChatGPT, Perplexity, and AI Overviews

• Competitive keyword and positioning monitoring across key market players

AI Workflows

• Prompt libraries for recurring tasks: email sequences, ad variants, briefs, reporting

• Semi-automated pipelines: research → brief → draft → edit → publish

• Train team members on AI-assisted production workflows

What We're Looking For

Must-haves: 3–5 years in B2B growth marketing or demand generation, preferably SaaS or fintech. HubSpot expert — not "I've used it" but "I've built automation that drove measurable results." Google Analytics 4 proficient. Salesforce working knowledge. Data-driven: fluent in funnel math, A/B testing, and statistical thinking. Campaign strategy experience — has set direction for paid channels, not just executed. Fluent in Swedish and English.

Strong signals: Comfortable in environments where the playbook doesn't fully exist yet and ownership is broad. Has worked in contexts where marketing was expected to prove its commercial impact, not just report on activity. Thinks about how to scale output without scaling headcount. Background in fintech, payments, or SMB tech.

What the right person looks like: You look at a marketing team and immediately see the gaps in the plumbing. You'd rather build a dashboard that changes how the team makes decisions than write a clever headline. You care about what converts, not what looks nice. You've built something from scratch before — and you're energised by doing it again somewhere the impact is immediate and visible.

What we offer

• The opportunity to build Yabie's marketing operations layer from the ground up

• A flat, unpretentious team with a strong focus on competence and collaboration

• Competitive salary and benefits

• A modern office in the heart of Stockholm

• A culture where curiosity, growth, and customer focus are at the core

Join us on our journey to become the next leading fintech company!