Job Description

This is a remote position.

Role Title:
Growth Marketing Manager (B2B Services)

Role Purpose
:
The Growth Marketing Manager is responsible for building and scaling a demand generation engine to drive qualified pipeline and measurable business growth. This is a hands-on, execution-focused individual contributor role operating within a broader team, collaborating closely with sales, product, and leadership stakeholders while maintaining full ownership of marketing execution and outcomes.

Key Responsibilities:
1. Demand Generation & Campaign Execution
• Plan, launch, and optimize multi-channel campaigns (LinkedIn, email, light paid media)
• Support outbound sales efforts with targeted campaigns and messaging
• Execute lead generation initiatives for SMB and healthcare segments
• Rapidly test, iterate, and scale campaigns based on performance data
2. Content Engine Development
• Develop consistent content output (LinkedIn, email, website)
• Create high-impact assets: case studies, insights, industry POV content
• Maintain website content including campaign landing pages
• Repurpose content for multiple formats (ads, outbound messaging, email campaigns)
• Develop sales enablement materials such as one-pagers, presentations, flyers
3. AI-Enabled Marketing Execution
• Leverage AI tools to accelerate content creation, campaign execution, and reporting
• Build scalable, repeatable workflows for marketing processes
• Continuously explore new AI and automation tools to enhance efficiency and effectiveness
4. Marketing–Sales Alignment
• Partner with sales and product teams to align campaigns with revenue priorities
• Improve outbound conversion through enhanced messaging and content
• Contribute to pipeline growth through high-quality lead generation and engagement
5. Performance Tracking & Optimization
• Track key metrics: leads generated, campaign performance, pipeline contribution
• Continuously optimize campaigns based on insights and data
• Drive measurable improvements in marketing efficiency and output
Success Measures (First 6 Months)
• Launch 3–5 scalable, repeatable campaigns
• Establish consistent weekly content cadence (LinkedIn + email)
• Achieve measurable increase in qualified leads per month
• Demonstrate clear contribution to pipeline growth
Experience & Qualifications Required:
• 5+ years in B2B marketing, demand generation, or growth marketing
• Experience with LinkedIn marketing and B2B content creation
• Familiarity with email marketing and light paid media (LinkedIn, Meta)
• Hands-on experience managing website content and landing pages
• Strong execution mindset with the ability to launch and iterate quickly
• Practical experience using AI tools to enhance marketing productivity
Preferred:
• Experience supporting outbound sales teams
• Experience in professional services (finance, accounting, healthcare)
• Familiarity with CRM platforms (HubSpot, Zoho, etc.)

Location:
Open to candidates across Pakistan: Islamabad, Karachi, Lahore

About Oxiliry

We connect talented individuals with meaningful opportunities by supporting global businesses with reliable staffing, fair HR practices, and employee-focused solutions that create better workplaces.

Our focus is simple: connect talent with purpose, support teams with integrity, and create workplaces where people do their best work. Whether you are growing your business or shaping your career, we are here to make every step count.

We operate across Karachi, Lahore, Islamabad, and Hyderabad, offering nationwide reach with localized support.

For more information, please visit Oxiliry.com or email us at info@oxiliry.com.

Industry

Unknown

Company Size

201-500 employees

Headquarters

Islamabad, PK

Year Founded

2007

Website

oxiliry.com

Social Media