Plexus

Growth Marketing Manager

Plexus  •  Melbourne, AU (Hybrid)  •  2 months ago
Apply
Save Job
Mark Applied Mark Interviewed Mark Offered
Hide Job Report Job
AI can make mistakes so check important info. Chat history is never stored.
82
AI Success™

Job Description

At Plexus, we're not just growing -we’re scaling at speed. As a fast-moving legal tech company, we’ve built products that over 200 of the world’s top brands (like L’Oréal, Woolies, Coca-Cola, Lion, and Nike) already love. And we’re just getting started.
We’re now looking for a Growth Marketing Manager to help us drive some ambitious goals—including driving a 30% year-on-year increase in marketing-sourced revenue. Reporting to the CMO, you'll play a key role in refining our demand generation strategies, improving lead quality, and driving innovative acquisition and content initiatives.
This isn’t a role where you’ll just be executing tasks—you’ll be shaping our growth strategy, working closely with Sales, and making a direct impact on the business. If you're someone who gets excited by solving complex marketing challenges, enjoys working autonomously, and wants to grow into a broader marketing leadership role, this is your chance.

About the Role

  • Lead the development of awareness, demand generation, and nurture programs, making sure they align with our growth goals.
  • Own and optimise AEO/SEO, CRO, and SEM, focusing on scaling funnel growth while keeping costs low.
  • Refine our lead nurturing strategy and attribution model to improve conversions using our tech stack (HubSpot, Salesforce, and Outreach).
  • Manage and own Plexus’s HubSpot and conversational AI instance, ensuring campaigns and processes scale with our growth
  • Develop thought leadership and persona-based content marketing (e.g. articles, guides, webinars) that drives demand.
  • Track and measure campaign effectiveness and marketing performance, using data to make informed decisions.
  • Improve our lead hand-off process, giving SDRs better insights to boost sales accepted leads and opportunities by 20%+.
  • Enhance our self-registration funnel for Promotion Wizard, contributing to 30% of its revenue.

Your Background

  • You’re an experienced Growth Marketer with 8+ years in B2B marketing, ideally in SaaS, tech, or even better—legal or financial tech. You’ve built and executed digital-first marketing strategies that drive real results, and you know what best-in-class demand generation looks like. 

  • This role is a mix of strategy and execution—one day, you’ll be deep in campaign performance data, the next, you’ll be brainstorming high-level marketing plans with senior leadership. You also know how to partner with Sales and work cross-functionally with SDRs.

We'd love to hear from you if you're

  • Self-driven – You don’t need hand-holding. You take ownership and push boundaries to make things happen.
  • Highly organised – You can juggle multiple projects, meet deadlines, and keep everything on track.
  • Adaptable – You thrive in fast-moving environments and can pivot when needed.
  • A strong communicator – Whether it's writing compelling content, presenting ideas, or working with Sales, you know how to get your message across.
  • Hardworking – You’re committed to doing great work and aren’t afraid to go the extra mile.
  • Creative and analytical – You love solving problems with both data and out-of-the-box thinking.
  • Coachable – You welcome feedback, love learning, and constantly look for ways to improve.
  • Bonus points if you have Hubspot and Salesforce experience!

Why Join Plexus?

  • Own your work – This is your chance to lead key initiatives and drive real growth.
  • Move fast – We’re a growth-focused scale-up, meaning you can build, test, and iterate quickly.
  • Make a difference – Be part of a team that’s redefining legal tech.
  • Grow with us – Career progression is huge here, and we invest in our people.
  • Learn from the best – You’ll work closely with an experienced and supportive leadership team.
  • Hybrid work model – Three days in the office, two from wherever suits you.

Ready to make a real impact? We are! Apply now and let's rewrite the future of legal tech together.
Plexus is an equal opportunity employer. We welcome and encourage applications from all backgrounds, communities and industries, and are committed to having a diverse team who, together, will kick huge, exciting and impactful goals.
Plexus

About Plexus

Plexus is on a mission to transform legal value. Through advanced technology Plexus powers the world’s leading organisations, enabling legal teams to deliver more with less, and freeing lawyers to focus on higher value strategic work.

Founded in Melbourne in 2011, Plexus now has an international footprint with offices in Sydney, London and Washington DC. The business has been profiled as a case study in the disruption of the professional services industry by HBR, INSEAD, ACU, and RMIT, and their thought leadership can often be found published in the AFR, Sydney Morning Herald, ALB, Lawyers Weekly and The Age.

Plexus launched the world’s first legal operating system in 2016, and already it’s being used by in-house legal teams at over 200 of the world’s largest organisations including L’Oreal, Samsung, Woolworths, Spotify, General Mills, Coca Cola and General Motors.

Plexus gives in-house legal teams the tools they need to deliver faster, better and more cost-effective legal support. It enables them to manage risk at speed and reduces external spend while increasing client satisfaction and employee engagement.

Get in touch to find out why more GCs are partnering with Plexus to transform their functions.

Industry
IT & Software
Company Size
51-200 employees
Headquarters
Melbourne, AU
Year Founded
2013
Website
plexus.co
Social Media