Canva

Growth Marketing Lead, North America (12 Month Fixed Term Contract)

Canva  •  Sydney, AU (Onsite)  •  1 month ago
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Job Description

Join the team redefining how the world experiences design.

Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane, Perth and Adelaide. But you have choice in where and how you work, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

What you’d be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

At the moment, this role is focused on:

  • Owning and optimising paid marketing programs across search, social, and display to drive quality user acquisition across the North American market
  • Designing and running growth experiments across the funnel, from awareness through to conversion, using data to figure out what works and then scaling it fast
  • Partnering with Product, Creative, and Data teams to build campaigns that drive high-value SMB trials and Canva Business growth
  • Analysing channel performance and translating insights into clear actions that improve efficiency and ROI
  • Contributing to the North America growth marketing roadmap and bringing a clear point of view on where the biggest opportunities sit
  • Owning end-to-end execution of paid marketing programs across search, social, and display — from briefing creative through to optimisation — with a focus on acquiring high-value SMB users and driving quality Canva Business trials in the North American market
  • Building and running a structured experimentation program across the funnel: writing hypotheses, designing tests, reading results, and knowing when to scale something and when to kill it
  • Digging into performance data across channels to identify what's working, where efficiency is slipping, and what changes will move the needle — then making those changes rather than waiting to be asked
  • Working closely with the Performance Marketing, Creative, and Data teams to develop campaigns that are both strategically sharp and operationally tight — from audience targeting through to landing page experience
  • Partnering with the Canva Business product team to stay close to the North American user and ensure your campaigns reflect what actually resonates with SMBs in that market
  • Managing budget allocation across channels and making smart trade-offs between reach, efficiency, and growth — tracking spend against targets and flagging risks early

You're probably a match if

  • You have solid hands-on experience running performance and growth marketing programs across paid channels, with a track record of improving efficiency and driving measurable results, preferably in a SaaS environment
  • You're genuinely data-driven — comfortable in a spreadsheet, at home in a dashboard, and confident turning numbers into decisions
  • You know how to juggle multiple campaigns and priorities at once without losing sight of what actually matters
  • You collaborate well with global teams and can work effectively across time zones without missing a beat
  • You bring a test-and-learn mindset and aren't precious about your ideas — you just want to find what works

About the team

As a Growth Strategist for North America, you drive business impact by owning the strategy, execution, and optimisation of regional growth levers, with a focus on paid digital channels.

Combining analytical rigour, growth expertise, customer insight, regional knowledge, and a creative mindset, you drive scaled user and revenue growth by identifying, validating and scaling big bets to step-change regional growth in target Category Entry Points (CEPs).

As part of the North America Growth Team, you will work deeply across Canva’s Free, Pro, Business, Education and Print SKUs. Partnering closely with Creative Strategists and Directors, NAMER Marketing, Growth, Brand, Product Marketing and Data, you will run high-velocity experiments, shape breakthrough campaigns, and scale growth plays into long-term strategic bets that drive Canva’s success in the US, Canada, and Australia.

Other stuff to know

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

Please note that interviews are conducted virtually.

Canva

About Canva

We're a global online visual communications platform on a mission to empower the world to design. Featuring a simple drag-and-drop user interface and a vast range of templates ranging from presentations, documents, websites, social media graphics, posters, apparel to videos, plus a huge library of fonts, stock photography, illustrations, video footage, and audio clips, anyone can take an idea and create something beautiful on Canva on any device, from anywhere in the world.

Since our launch in 2013, we’ve had the crazy big goal of making design accessible to everyone. We were founded on the belief that people shouldn't need to understand complex software to unlock their creativity. We’re leveling the playing field and democratizing access to design and visual communication by empowering 100% of the world to communicate in a way that was once limited to the 1%.

We've always had a deeper mission surrounding Canva — which we talk about as our 'simple' two-step plan: to build one of the world’s most valuable companies, and to do the most good we possibly can. We're committed to our core value of Being a Force for Good, so as the value of our company grows, so too does our ability to have a positive impact on the world.

Industry
IT & Software
Company Size
10,000+ employees
Headquarters
Surry Hills, AU
Year Founded
2012
Website
canva.com
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