Job Description

Spin.AI is looking for a highly analytical, hands-on Growth Marketing Lead to own the performance engine behind our inbound marketing strategy across Spin.AI’s portfolio: including Backup (Mission critical SaaS apps), Security (DLP and Browser), and Atlassian backup/ecosystem.

This person will connect organic, paid, social, web, retargeting, nurture, conversion, and performance measurement into a cohesive inbound growth engine. You'll partner closely with our Director of Marketing to take strong stories, campaigns, content, and creative and ensure they reach the right audiences, convert effectively, and contribute to a measurable pipeline.

You'll serve as the internal owner of growth performance, connecting marketing programs, external agencies and freelancers, our fractional Marketing Operations support, data, and funnel performance. You'll have significant ownership and autonomy in this role.

We're hiring you for your expertise, and we trust you to use it. We want you to challenge assumptions, bring forward ideas, tell us when you think there's a better way, and make decisions within your area of ownership. You won't have someone standing over you telling you how to do your job; you'll have the space and support to figure out what will drive results and execute against it.

What You'll Own

• Own performance across the inbound marketing funnel, from acquisition through qualified opportunity.
• Understand how prospects discover, engage with, convert through, and progress across marketing channels.
• Identify gaps, friction, and growth opportunities throughout the buyer journey.
• Partner with the Director of Marketing to connect organic visibility to measurable business outcomes.
• Develop a holistic view of inbound performance across all three brands.
• Own paid acquisition strategy across Google, LinkedIn, retargeting, paid social, and additional channels.
• Manage and optimize paid marketing budgets.
• Determine where investment should increase, decrease, or be tested based on performance.
• Develop audience, offer, channel, and campaign testing strategies.
• Evaluate performance based on qualified opportunities and pipeline—not simply impressions, clicks, or lead volume.
• Manage paid media agencies, freelancers, and specialized partners.
• Partner closely with the Director of Marketing to turn integrated campaign strategies into measurable growth programs.
• Develop distribution and amplification plans around major campaigns and content.
• Determine appropriate audiences, channels, offers, conversion points, and follow-up strategies.
• Ensure campaigns have clear paths from awareness and engagement to conversion.
• Find opportunities to extend the reach, performance, and business value of existing content and creativity.
• Own CRO across landing pages, forms, CTAs, campaign experiences, and key website conversion paths.
• Partner with the Director of Marketing and creative resources on messaging and creative variations.
• Build and maintain an ongoing testing roadmap and turn successful experiments into repeatable best practices.
• Develop strategies for continuing to engage prospects after their initial interaction.
• Build retargeting audiences and programs across relevant channels.
• Develop lifecycle segmentation and nurture strategies.
• Partner with fractional Marketing Operations support on automation and technical implementation.
• Improve progression from initial engagement to qualified opportunity.
• Be AI-native in how you work, using AI as an everyday part of research, analysis, execution, experimentation, and decision-making – not simply as a writing assistant.
• Use AI to analyze marketing and performance data, uncover trends and anomalies, synthesize insights, identify growth opportunities, and accelerate reporting.
• Use AI to accelerate campaign development and experimentation, including audience research, messaging variations, landing-page testing, creative ideation, and performance analysis.
• Build AI into repeatable workflows to automate manual work, connect information across tools, and increase the speed and quality of marketing execution.
• Be comfortable working with leading AI platforms and AI-enabled productivity tools such as ChatGPT, Claude, Claude Cowork, and similar tools, while continuously evaluating new technologies as the ecosystem evolves.
• Know how to work effectively with AI-generated analysis: asking the right questions, providing the right context and data, validating outputs, and applying human judgment before acting on recommendations.
• Proactively identify opportunities where AI can make our marketing organization faster, smarter, more analytical, and more scalable.
• Maintain a prioritized growth experimentation roadmap.
• Move quickly from hypothesis to execution
• Scale what works and stop what doesn't.
• Proactively bring new ideas, channels, technologies, and opportunities to the team rather than waiting for them to be assigned.
• Connect marketing activities to measurable business outcomes.
• Understand performance across visitor → lead → qualified lead → opportunity → pipeline.
• Establish KPIs for campaigns and acquisition programs.
• Monitor acquisition costs, funnel conversion, opportunity creation, pipeline contribution, and campaign ROI.
• Turn performance data into recommendations and actions, not simply dashboards.
• Help leadership understand what's working, what's not, why, and what Marketing should do next.

What Success Looks Like

Experience We're Looking For

How We Work

You have a startup mindset. You're a self-starter who doesn't need someone telling you what to do throughout the day. You can take a business objective, figure out what needs to happen, ask the right questions, and independently move the work forward. You're resourceful, curious, and a fast learner.

We trust your expertise. There is real ownership in this role. We hire great people because we want their ideas, judgment, and experience – not because we want someone to simply execute instructions. If you think there's a better approach, we genuinely want to hear it. If the data is telling you we should change direction, say so. You'll be trusted to make decisions within your area, experiment thoughtfully, and do your job in the way you believe will produce the strongest results.

You're collaborative and dynamic. You'll work closely with the Director of Marketing, broader marketing leadership, Sales, Product, external partners, and specialists across the organization. You know how to bring strong opinions and expertise to the table without creating territorial silos. You communicate well, welcome feedback, and value other people's expertise as much as your own.

You move fast. We'd rather thoughtfully test a strong idea, learn from it, and iterate than spend months trying to make something theoretically perfect. You know how to prioritize, execute, measure, and move forward. If something doesn't work, understand why, learn from it, and try again.

You take ownership. If something you're responsible for isn't working, you investigate it. If tracking looks wrong, you flag it. If an agency isn't delivering, you address it. If you see an opportunity, you bring it forward. "Nobody told me to" isn't how we operate.

You're a team player. We care about the work we do and the people we do it with. You take pride in producing great work, celebrate team wins, help when someone needs it, and genuinely enjoy collaborating with smart people toward a shared goal.

You're adaptable. Our products evolve. Technology advances. Messaging changes. Priorities change. AI is changing how people discover and consume information, and cybersecurity certainly doesn't stand still. You're comfortable operating in a fast-moving technical market and can learn quickly enough to keep pace.

You're AI-native. AI is changing both the cybersecurity market we operate in and the way great marketing teams work. We expect you to use it. Whether you're analyzing campaign data, researching an audience, building a workflow, pressure-testing an idea, finding patterns, or eliminating repetitive work, your instinct should be to ask how AI can help you do the job better and faster. We're not looking for someone who occasionally opens an AI tool, we want someone who actively experiments with new capabilities and incorporates the best ones into how they work.

You're comfortable with cybersecurity. You don't need to know every acronym on day one, but you should enjoy learning complex technology and understanding the problems our customers are trying to solve. You can become conversant enough in cybersecurity to make intelligent decisions about audiences, campaigns, messaging, and performance.

You care about outcomes more than activity. Launching a campaign isn't the finish line. A beautiful dashboard isn't the outcome. More leads aren't necessarily better leads. You want to understand what actually moved the business and what we should do differently because of it.

And we genuinely enjoy working together! Across Spin.AI, Revyz, and DoControl, we want people to be proud of what they build, without believing great work requires sacrificing everything outside of it. We respect work-life balance, trust people to manage their responsibilities, and value positive, healthy working relationships. We work hard, move quickly, and care deeply about results – but we also want people to enjoy the work they're doing and the life they're living while they do it. A positive attitude, mutual respect, and being someone others genuinely enjoy working with matter here.

What We Offer

Why Spin.AI