Key Objective: You will be responsible for helping to drive customer loyalty and retention online through the delivery of insights and targeted customer communications via CRM platform (Braze).
Main Duties & Responsibilities:
• As owner of the CRM Platform campaigns (e.g., email, push notification), you will be responsible for ensuring that targets are communicated and work with the team to develop and deliver the campaigns strategy/roadmap to deliver against targets.
• Plan and manage the CRM campaign calendar independently
• Create campaigns on CRM Platform with creative contents
• Cooperate with internal stakeholders including Design team, Subscription, Marketing, and other departments
• Collaborate with Regional team on CRM initiatives and alignment
• Manage the scheduling, testing and deployment of campaigns using the CRM platform ensuring all tracking are applied correctly to facilitate accurate performance monitoring.
• Work with team to implement tactical customer lifecycle campaigns via CRM Platform following the customer segmentation analysis.
• Track and review the performance against the targets
PCCW Limited is a global company headquartered in Hong Kong which holds interests in telecommunications, media, IT solutions, property development and investment, and other businesses.
The Company holds a majority stake in the HKT Trust and HKT Limited*, Hong Kong’s premier telecommunications service provider and leading operator of fixed-line, broadband, mobile communication and media entertainment services. HKT delivers end-to-end integrated solutions employing emerging technologies to assist enterprises in transforming their businesses. HKT has also built a digital ecosystem integrating its loyalty programme, e-commerce, travel, insurance, fintech and healthtech services to deepen its relationship with customers.
PCCW owns a fully integrated multimedia and entertainment group in Hong Kong engaged in the provision of OTT video service locally and in other places in the region. Through HK Television Entertainment Company Limited, PCCW also operates a domestic free TV service in Hong Kong.
In addition, PCCW holds a stake in Pacific Century Premium Developments Limited and other overseas investments.
PCCW is part of Pacific Century Group, named by Forbes as one of the World's Best Employers 2023.
*HKT Limited is a company incorporated in the Cayman Islands with limited liability.
Listing and trading
PCCW shares are listed on The Stock Exchange of Hong Kong Limited (SEHK: 0008) and traded in the form of American Depositary Receipts on the OTC Markets Group Inc. in the US (Ticker: PCCWY).
