Job Description

About Tensec

Founded in 2023, Tensec is a well-funded global fintech that enables small and medium-sized businesses (SMBs) to enter global trade by giving them access to cross-border financial services that are user-friendly, efficient, and secure.

Tensec founders have driven startups from foundation to exit, built decacorns, and led global teams at companies such as PayPal, Rapyd, Credit Karma, Facebook/Meta, MercadoLibre Goldman Sachs, Visa, Mastercard, and American Express. We're putting together a world-class team to disrupt the $150 trillion cross-border b2b financial services industry by providing SMBs the financial strength to participate and win in the global economy.

Seeking Growth Marketers Who Pursue Innovation — and Deliver Results.

At Tensec, we're reimagining cross-border financial services by making it faster and easier for businesses to move money globally. We're looking for a strategic, results-oriented Growth Marketing Director (or Manager) to own and scale our customer acquisition, activation, and revenue growth across the funnel. You will combine experimentation, analytics, and creative execution to drive a predictable pipeline and product adoption in a B2B fintech environment. This is a highly cross-functional leadership role, ideal for someone who's data-driven, thrives in ambiguity, and can move fluidly between strategy and execution.

Key Responsibilities

Growth Strategy & Experimentation

• Own the end-to-end growth strategy across acquisition, activation, retention, and expansion

• Design, execute, and analyze growth experiments across email, LinkedIn, WhatsApp, paid channels, and SEO

• Optimize the full funnel from lead → MQL → SQL → revenue in close collaboration with Sales and RevOps

• Build and continuously improve onboarding, activation, and lifecycle journeys for B2B customers

• Manage and scale paid acquisition (Google, LinkedIn), owning budgeting, CAC optimization, and experimentation

• Identify and scale high-impact growth opportunities using both qualitative insights and quantitative analysis

• Research, evaluate, and experiment with AI-driven growth and content tools to improve speed, personalization, and performance across channels

• Implement and test new AI-powered workflows for content creation, distribution, optimization, and insights generation

• Run structured experiments to measure the impact of AI tools on engagement, conversion, and pipeline contribution

• Define, track, and report on core growth metrics.

ABM Strategy & Lead Generation

• Develop and execute account-based marketing (ABM) strategies targeting senior target vertical and payments decision-makers (CEOs, CFOs, CROs)

• Partner closely with Sales, Product and product marketing to craft highly personalized messaging for target segments and ICPs

• Plan, launch, and optimize multi-channel lead generation programs with a clear focus on pipeline contribution and ROI

• Align marketing programs with sales priorities to support deal velocity and close rates

Content, Enablement & Positioning

• Create high-impact, executive-level assets including pitch decks, case studies, solution briefs, whitepapers, and thought leadership content

• Own the company blog end to end — from topic ideation and editorial planning to writing, publishing, and optimization

• Write and manage blog posts, press releases, bylined articles, and long-form content to support brand positioning and demand generation

• Own the social content strategy for LinkedIn and relevant B2B platforms, driving awareness, credibility, and inbound interest

• Write and manage press releases, bylined articles, and blog content

• Translate complex, technical, or regulated product capabilities into simple, customer-centric value propositions

• Support go-to-market launches with coordinated content, messaging, and enablement assets

• Continuously test, iterate, and improve content based on performance, sales feedback, and pipeline impact

Required Qualifications

• 8–12+ years of experience in growth, performance, lifecycle, or demand marketing, with clear progression into leadership roles

• Proven track record of scaling growth at a B2B SaaS or fintech company through Series A and beyond, including meaningful impact on pipeline, revenue, and CAC efficiency

• Demonstrated experience building and scaling growth engines—taking early traction and turning it into repeatable, measurable growth

• Ability to operate at both strategic and execution levels, from defining growth strategy to personally driving high-impact initiatives when needed

• Strong analytical and financial mindset, with deep experience in funnel analysis, attribution, experimentation, and ROI measurement

• Comfortable leading in high-ambiguity, resource-constrained settings, making sound decisions with incomplete data

• Clear, confident communicator with the ability to influence senior stakeholders and guide cross-functional teams

• Track record of launching successful ABM and lead generation campaigns with measurable business impact

• Strong background in content creation and messaging for financial services industries

• Exceptional written and verbal communication skills

• Expert-level proficiency with HubSpot, WordPress, Marketo, Google Analytics, and/or social media platforms

• English fluency; Portuguese and/or Spanish language skills are a plus

Preferred Qualifications

• Experience marketing to fintech, digital banking, payments, or API-first platform stakeholders

• Advanced knowledge of ABM platforms and marketing automation

• Strong storytelling and data visualization skills

• Experience building and scaling marketing teams in high-growth environments

What We Offer

Compensation & Benefits

• Competitive salary + performance-based bonuses

• Significant equity options

• Comprehensive medical, dental, and vision plans

• Mental health coverage

• Professional development stipend

• Paid time off (highly encouraged to use)

Tensec is a developmental organization committed to your professional growth, with investment in coaching, mentoring, and continuous learning opportunities. We invite people of all backgrounds and identities to apply.