BluZinc

Growth Marketing Director DTC Online Training Courses

BluZinc  •  $150k - $250k/yr  •  New York (Remote)  •  4 months ago
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Job Description


Growth Marketing Director – Customer Acquisition (D2C Education), location: Remote (US, Europe, Dubai / Middle East), Sector: D2C Education | Online MBA-level Programs, Stage: New revenue stream inside an Inc. 5000 company, Reports to: Founder / Executive Leadership.


This is a build-and-own role with uncapped upside, not capped commissions or vanity KPIs.


The Opportunity


We are leading a confidential search for a Growth Hacker–type Marketing Director to launch and scale a premium 12-week D2C online MBA-level programme priced at $5,000+.


The programme is sold globally in English, with customers in the US, Europe, and the Middle East.


This is a zero-to-one revenue stream, backed by:
• An Inc. 5000 recognised leadership and development company
• Household-name B2B clients
• A high-profile TED Talks partnership
• Strong brand authority, IP, and warm audiences


You will own customer acquisition end-to-end.


Core Responsibilities


• Design and execute the full-funnel customer acquisition strategy
• Launch and scale paid acquisition across Meta (Facebook/Instagram), Google (Search and YouTube), and LinkedIn
• Own direct-response assets including ad creative, hooks, angles, landing pages, VSLs, webinars, and email
• Build and optimise email CRM flows for nurture, launch, cart-close, and ascension
• Lead rapid experimentation across offers, pricing, guarantees, messaging, and funnel structure
• Optimise CPL, CAC, and LTV with a commercial growth mindset
• Work closely with founders, content, and partnerships teams, including the TED partnership


You are a strong fit if you have:


• Proven experience launching and scaling a D2C online course or cohort-based programme
• A premium price point experience of $5,000 or higher
• A 12-week or MBA-level programme structure
• Customers or students in the US, Europe, and the Middle East
• Deep hands-on expertise in performance marketing and funnel optimisation
• Strong experience with email CRM and lifecycle marketing
• A commercial, growth-hacker mindset with strong analytical skills
• Comfort operating in startup mode within an established, well-known company
• Fluent English communication (programme delivered globally in English)


Location & Working Style


• Fully remote
• Candidates must be based in the US, Europe, or Dubai / Middle East
• Time-zone flexibility required for global launches


Why This Role Is Different


• You are not supporting marketing — you own revenue
• Rare opportunity to build a premium global D2C education brand
• Clear connection between strategy, execution, and financial upside
• Significant growth potential as the programme scales internationally


Compensation & Performance Model


Base Salary:
USD $150,000 – $200,000 (dependent on experience, location, and prior launches)
On-Target Earnings (OTE):
USD $180,000 – $250,000+
Performance Incentives:
This role participates directly in the upside created.
• Revenue-based bonus tied to launch performance and cohort revenue
• Incentives linked to CAC, LTV, and funnel efficiency
• Tiered accelerators at revenue milestones (e.g. $1M, $3M, $5M+ annualised run-rate)
• Potential profit-share or long-term incentive plan as the programme scales
Start Date: ASAP
Please APPLY ASAP with your resume and for suitable candidates Jonathan Pearson will be in touch.
BluZinc

About BluZinc

BluZinc is a Consultancy with expertise in People Strategy, EVP, Executive Recruitment, Senior Appointments, Interim Management & Advisory Consultancy with a focus on talent acquisition and selection and retention to create resilient, sustainable teams for growth in D2C digital marketplaces and eCommerce in with client full time and fractional job openings in:

HEALTH : NUTRITION : WELL-BEING : SUSTAINABLE ENERGY : BUSINESS EDUCATION : TRAINING : DIGITAL : ECOMMERCE : TECHNOLOGY : MARKETING : FINTECH : RETAIL : FASHION : ORGANICS : FOOD : BEVERAGES

USA number & whatsapp: +13322870745

Most of our customers are in remote USA teams in Austin, San Francisco Bay Area, Los Angeles Area, Denver, Atlanta, New York, Seattle, Miami, Vancouver, Toronto and London, UK.

If you are a Manager, Director / VP or Chief Officer within digital, technology, creative, marketing, eCommerce, finance, operations or HR our Consultants can provide:

- Co-branded media and hiring campaigns

- Confidential Search and Selection for Employees / W2 Hires :

- Executive Recruitment & Management Job Opportunities

- Strategy & Target Operating Models, (ToM) : Business & Enterprise Architecture

- Interim Managers : Contractors : Project/Programme Teams : 1099

- Train, coach, mentor your HR or Recruiter team in the BluZinc Method

You will find many of our client Success on our website and social digital channels. Year on year, >85% of clients we have worked with have been by referral only and are long term repeat business relationships.

Industry
Consulting & Advisory
Company Size
1-10 employees
Headquarters
London, GB
Year Founded
2015
Website
bluzinc.co
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