Job Description

Growth Marketing & Brand Specialist

Location: Bedfordview, Johannesburg
Employment Type: Permanent

This Is Not a Traditional Marketing Role

• We are not looking for someone to simply schedule social media posts, update websites or create Canva graphics.
• We are looking for a builder.
• Someone who wants to help grow a business.
• Someone who sees opportunities where others see problems.
• Someone who brings ideas to the table, takes ownership, executes relentlessly and measures success by results.
• This role is ideal for someone who thinks like an entrepreneur. We are looking for someone who sees opportunities, takes ownership, solves problems, generates ideas and wants to play a meaningful role in helping grow a business. If you prefer highly structured environments where every task is prescribed, this role is unlikely to be the right fit.

About Boardroom Appointments

Boardroom Appointments has been connecting exceptional talent with outstanding organisations for more than 37 years.

Today, we are entering an exciting new chapter as we continue to expand our Recruitment, Executive Search, Temporary Employment Services, Contracting, Outsourcing and Human Capital Solutions businesses across South Africa and internationally.

We are investing heavily in innovation, AI, automation and growth, and we are looking for a talented Growth Marketing & Brand Specialist to help us build one of the most recognised and respected talent brands in the industry.

The Opportunity

You will take ownership of our digital presence, employer branding, lead generation, content creation and marketing initiatives across the business.

You will work directly with leadership and play a key role in attracting clients, candidates and opportunities across multiple markets and industries.

This is a role where your ideas will be heard, your impact will be visible and your growth will be supported.

Key Responsibilities

Brand Growth & Social Media

Manage and grow our presence across LinkedIn, Facebook, Instagram, TikTok and emerging platforms.
Develop and execute monthly content and growth strategies.
Build brand awareness, engagement and market visibility.
Promote company culture, success stories, vacancies, thought leadership and business initiatives.
Monitor industry trends and competitor activity.

Content Creation & Video Marketing

Create engaging content across multiple platforms.
Develop and execute short-form video content strategies.
Film, edit and publish content that drives engagement and brand awareness.
Repurpose content across platforms for maximum reach.
Collaborate with consultants and leadership to create valuable industry content.

Recruitment Marketing

Develop campaigns that attract top talent.
Create compelling job advertisements and recruitment campaigns.
Improve candidate attraction and application rates.
Promote opportunities across digital channels.
Analyse and optimise campaign performance.

Lead Generation & Commercial Growth

Develop and execute targeted lead generation campaigns designed to create new business opportunities.
Build and maintain segmented prospect databases and marketing audiences.
Identify, research and profile target companies and decision-makers.
Support business development initiatives through digital campaigns and outbound marketing.
Work closely with sales and leadership teams to improve lead quality and conversion rates.
Track lead generation performance from first engagement through to qualified opportunity.
Continuously test and improve lead generation strategies and channels.

Content & Copywriting

Create professional content for:

LinkedIn
Facebook
Instagram
TikTok
Company website
Blogs
Newsletters
Email campaigns
Candidate campaigns
Client campaigns
Corporate presentations

Creative Design

Design professional marketing materials using Canva.
Create social media graphics, campaigns and promotional content.
Develop employer branding initiatives.
Maintain a consistent visual identity across all channels.

Website & Digital Presence

Assist with website content updates.
Support SEO and online visibility initiatives.
Ensure vacancies are advertised accurately and timeously.
Monitor and maintain online brand reputation.

Analytics & Performance

Produce weekly and monthly reports.
Track campaign performance, engagement, website traffic and lead generation results.
Analyse performance and recommend improvements.
Monitor return on investment across marketing activities.

Innovation & AI

Leverage AI-powered tools to improve productivity, content creation and marketing performance.
Continuously explore smarter and more efficient ways of working.
Stay current with emerging technologies and digital trends.

What We Are Looking For

We are looking for someone who is:

Ambitious and hungry for success.
Creative and commercially minded.
Curious and always learning.
Comfortable bringing new ideas forward.
Self-motivated and proactive.
Organised and accountable.
Excited by growth and change.
Comfortable using AI tools and modern technology.
Able to identify opportunities independently and take action.
Able to manage multiple priorities simultaneously.

Most importantly, we are looking for someone who wants to build a career rather than simply fill a role.

Experience We Value

Demonstrated success in digital marketing, content creation, social media management, lead generation, employer branding or related marketing activities.
Strong content creation and copywriting ability.
Experience managing social media platforms.
Canva experience.
Experience creating short-form video content.
Experience using lead generation tools and marketing platforms.
Experience using AI-powered tools to improve marketing effectiveness.
Strong analytical and reporting capability.
Valid driver's licence and own reliable transport.

Advantageous

Recruitment or staffing industry experience.
SEO experience.
Website management experience.
Graphic design and video editing experience.
Experience with CapCut or Adobe Creative Suite.

Why Join Boardroom Appointments?

Work directly with experienced business leaders.
Be part of a respected business with a 37-year track record.
Gain exposure to multiple industries and markets.
Help shape the future of our brand and marketing strategy.
Work in an entrepreneurial environment where ideas are encouraged.
Access ongoing learning and development opportunities.
Be part of something bigger than a job.

We care more about attitude, initiative, creativity and potential than years of experience. If you are ambitious, willing to learn and excited by the opportunity to help build something meaningful, we encourage you to apply.

Application Requirements

To help us understand your experience and creativity, please include examples of campaigns, content, social media accounts, videos, designs or projects you have created and are proud of.

If you are ambitious, creative, commercially minded and excited by the opportunity to help build a world-class brand, we would love to hear from you.