Job Title: Growth Marketing & Automation Specialist

Department: HS Dental Marketing

Reports To: Digital Growth Marketing Manager

Location: Gillingham / Hybrid

Contract: Fixed Term - 9 months

Ready to make your mark in digital marketing? Join Henry Schein Dental’s Digital Marketing Team and help shape the future of how we connect with dentists across the UK. We’re looking for a self-starter who’s curious, analytical and always ahead of the curve, someone who loves exploring new tools, trends and AI-driven marketing opportunities to deliver real results.

Reporting to the Digital Growth Marketing Manager, you’ll create and optimise campaigns across email, social, PPC, SEO and web ads, driving engagement, leads and growth. You’ll have the freedom to test bold ideas, embrace the latest innovations in digital marketing and use platforms like HubSpot and Google Ads to prove your impact.

If you’re proactive, creative and love combining data, AI insights and storytelling, this is your chance to grow within a passionate, forward-thinking team that values innovation and initiative. Bring your energy, your ideas and your drive, and help us take Henry Schein’s digital presence to the next level.

Job Responsibilities:

The role holder will be expected to be responsible for the following:

• Lead the charge in HubSpot, building and optimising email campaigns and automated workflows that keep our audience engaged and connected.
• Create and manage high-performing PPC campaigns that generate leads, boost sales, and grow our digital presence.
• Own and optimise our digital marketing budget, producing clear, actionable reports on spend and performance each month.
• Bring your creativity to life through engaging content creation, working with our Content Writer to craft messages that inform, inspire, and convert.
• Use data to tell a story - analyse campaign results, measure ROI, and share insights that shape future strategy.
• Play an active role in promoting our Corporate Social Responsibility initiatives through digital storytelling and campaigns that make a difference.
• Collaborate with our talented Design Studio, providing clear briefs and managing timelines to deliver standout visuals.
• Keep our marketing activities GDPR-compliant and customer-focused.
• Stay ahead of the curve - research trends, audiences, and digital innovations, including AI-driven tools, to keep Henry Schein at the forefront of marketing excellence.
• Present your insights confidently, turning complex data into meaningful, actionable stories for managers and directors.
• Contribute to our wider team success by working toward KPIs and growth targets, helping us continuously raise the bar.

Job Skills & Experience Required:

We’re looking for someone who’s as passionate about digital marketing as they are about learning, testing, and growing. You’ll bring both creative energy and analytical thinking to everything you do.

Skill & Experience:

• Proven experience in digital marketing, ideally within a B2B or e-commerce environment.
• Hands-on experience using HubSpot (or similar CRM/marketing automation platforms) to build and manage campaigns.
• Strong knowledge of PPC, SEO, and paid social strategies, with a track record of delivering ROI-driven campaigns.
• Experience managing Google Ads, Meta Ads, or similar platforms.
• A good understanding of analytics and reporting, using data to measure success and inform next steps.
• Excellent copywriting and proofreading skills, with strong attention to detail.
• Awareness of GDPR best practices and commitment to compliant marketing activity.
• A curious mindset and willingness to explore emerging technologies such as AI and automation to improve marketing performance.
• Strong organisational skills - able to manage multiple projects, deadlines, and stakeholders with ease.
• A proactive, self-starting attitude - you’re someone who takes initiative, solves problems, and drives results.
  

Person Specification:

We believe the type of person best suited to this role will be:

• Creativity
• Teamwork
• Organisation
• Planning
• Reliability
• Punctuality
• Can do attitude
• Able to work to tight deadlines and under pressure
• Good team player with strong communication skills
• Ability to challenge and persuade others

All positions are also responsible for

• Meeting Company standards pertaining to quantity and quality of work performed on an on-going basis
• Performing all work related tasks in a manner that is in compliance with all Company policies and procedures
• Adhering to Company policies, procedures, and directives regarding standards of workplace behaviour in completing job duties and assignments
• This position will be working will be working remotely with a look at returning to the office environment in the future.
• There will be some travel, primarily for events.

Education

• Preferably marketing degree and/or equivalent CIM level.
• Digital marketing qualification desirable, but practical hands-on digital ability and understanding is more important.
• Would be required to study and pass BDIA Introduction to Dentistry course.

Key Contacts

• Digital Growth Marketing Manager, Marketing Director and Marketing team
• Creative and Content team
• Management and sales teams
• Web developers
• BAs and Customer Support Team

Our benefits include:

• A competitive salary
• 25 days holiday a year, with ability to buy up to 5 days holiday each year
• Life Insurance
• Cycle to Work scheme
• Subsidised gym membership
• Access to Health & Wellbeing Apps
• Employee discounts
• A hybrid, flexible working culture