Job Description

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

The Crown Is Yours

As a Growth Marketing Associate, Targeted Partnerships, you’ll help drive customer acquisition and engagement through high-impact marketing partnerships. You’ll work at the intersection of performance marketing, analytics, and partner strategy, bringing campaigns to life across key moments in the sports and entertainment calendar. Collaborating with internal teams and external partners, you’ll test new opportunities, uncover insights, and help scale initiatives that deliver measurable business impact. In this role, you’ll gain exposure to a wide range of marketing channels while helping shape how we connect with customers through strategic partnerships.

What You'll Do

• Launch, manage, and optimize acquisition campaigns with strategic partners to drive performance against key business goals.

• Collaborate with the Creative, Brand, and Growth Marketing Teams to develop compelling marketing experiences that engage new and existing customers.

• Partner with cross-functional stakeholders to execute campaigns that support customer acquisition, engagement, and retention objectives.

• Analyze campaign performance, identify trends, and share actionable recommendations with stakeholders, partnering closely with the Marketing Analytics Team.

• Manage day-to-day communication with external partners to support seamless campaign execution and delivery.

• Test new partnership opportunities, channels, and campaign strategies to improve performance and uncover incremental growth opportunities.

• Use emerging technologies and artificial intelligence-powered tools to streamline workflows, improve campaign effectiveness, and generate data-driven insights.

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What You'll Bring

• At least 6 months of professional experience; experience in marketing, sports marketing, communications, analytics, or a related field is preferred.

• Strong organizational skills and attention to detail, with the ability to manage multiple priorities in a fast-paced environment.

• A data-driven mindset and the ability to translate insights into clear, actionable recommendations.

• Strong written and verbal communication skills, with the ability to collaborate effectively across teams and with external partners.

• An eagerness to learn, test new ideas, and contribute to innovative marketing initiatives.

• Interest in sports and gaming, with flexibility to support key events and seasonal moments throughout the sports calendar.

• Experience in account management, fantasy sports, sports betting, online casino, or prediction-based gaming is a plus.

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Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 58,400.00 USD - 73,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.