Job Description

At Bambuser, we’re not just building technology, we’re shaping culture.

Video Commerce emerged in 2020 and has since become the most powerful way for brands to engage, inspire and convert consumers. We’re leading that transformation by partnering with some of the world’s most influential brands to make e-shopping come alive through video interactive, expressive, and story-driven.

People no longer want to browse a static grid of products. They want to see, ask, interact, connect, and buy because the experience leaves no doubt.

About the role

We’re building the future of video commerce, and this role is central to how Bambuser evolves its go-to-market.

This role sits in the high-impact space between product, marketing, data, and revenue. Your mission is to turn interest and product signals into revenue-qualified intent – efficiently, repeatably, and at scale.

You will own and drive product-led and demo-led growth for Bambuser’s B2B SaaS offering by improving acquisition efficiency, “Book a Demo” conversion, activation, and retention through structured experimentation, data analysis, and close collaboration across teams.

This role is accountable for turning demand into a qualified demo pipeline, not for running sales or events.

What You Will Own

1. Growth Strategy & Experimentation

Growth is not a single lever at Bambuser, it’s a system. You own how that system evolves through structured experimentation.

You will:

• Own the end-to-end growth funnel experiments, including:

  • visitor → lead

  • lead → booked demo

  • demo → opportunity (in collaboration with Sales)

• Design, prioritize, and execute growth experiments across product, marketing, and lifecycle touchpoints.

• Define hypotheses, success metrics, and decision criteria.

• Maintain a clear experiment backlog and learning cadence.

2. “Book a Demo” Pipeline

The Book a Demo motion is a core revenue gate at Bambuser. You own its conversion and efficiency, measured by how many qualified demos we generate per € and per channel

You will:

• Optimize demo CTAs, landing pages, and forms

• Improve demo booking rate from:

  • website traffic

  • paid channels

  • product touchpoints

• Reduce friction in the demo request flow

• Test:

  • messaging and value propositions

  • form length and qualification logic

  • calendar flows and handoffs

• Partner with Sales and RevOps to ensure demo quality (ICP fit), clean attribution and fast follow-up

You will not own sales execution, demo delivery or opportunity management

3. Product-Led Growth (PLG & Hybrid Motion)

You own activation and time-to-value improvements that increase revenue-qualified intent.

You will:

• Optimize onboarding, activation, and time-to-value.

• Connect product usage signals to demo prompts where relevant.

• Improve trial → demo and self-serve → demo conversion.

• Partner with Product and Engineering to ship small, high-impact frontend changes using feature flags and experiments.

4. Acquisition & Demand Experiments

• Test and optimize early-stage acquisition channels:

  • Google Search (high intent)

  • LinkedIn Ads (ICP-driven)

  • Retargeting

• Own landing pages and conversion paths tied to demo booking.

• Prove channel viability and efficiency, not scale paid media indefinitely

5. Copy & Messaging (Performance-Focused)

You will write and test conversion-oriented copy for:

• demo landing pages

• website CTAs

• onboarding prompts

• lifecycle emails

• ad creative

Your focus is clarity, relevance, and conversion, not brand storytelling.

You’ll collaborate with Marketing on tone-of-voice and positioning when needed.

6. Analytics, Attribution & Insights

You will:

• Define and track growth KPIs, including demo booking rate, cost per demo, demo-to-opportunity conversion (with Sales), activation and retention

• Instrument funnels and events (e.g. GA, Amplitude, Mixpanel, CRM).

• Build dashboards and clearly communicate insights.

• Use data to double down on what works and stop what doesn’t.

7. Cross-Functional Collaboration

• Work closely with:

  • Product & Engineering (experiments, frontend changes)

  • Marketing (traffic, messaging, positioning)

  • Sales & RevOps (demo quality, follow-up, attribution)

  • Translate growth ideas into actionable requirements.

Skills & Experience

We’re looking for someone who brings a strong mix of growth thinking, execution ability, and commercial understanding in a B2B SaaS context.

You should have:

• 3-7 years of experience in Growth, Product Growth, Demand Generation, or Analytics roles within B2B SaaS

• Hands-on experience operating in hybrid product-led and demo-led SaaS models

• Proven experience optimizing “Book a Demo” flows, including landing pages, forms, and handoffs

• A strong experimentation mindset, with experience defining hypotheses, success metrics, and decision criteria

• The ability to write clear, conversion-focused copy and test messaging across channels

• Comfort shipping and iterating on light frontend changes (HTML/CSS, basic JavaScript, or small React tweaks)

• Strong analytical skills and metric fluency, with the ability to reason about funnels, attribution, and efficiency

• Working knowledge of CRM and RevOps tooling to assess demo quality, attribution, and pipeline outcomes

• Experience designing, running, or evaluating acquisition and demand experiments (e.g. Search, LinkedIn, retargeting)

• Ability to work with data directly – including querying, scripting, or similar – to move quickly without heavy dependencies

Curious to see Bambuser in action?

Visit bambuser.com to explore how our platform powers shoppable video for brands worldwide. You’ll find product demos (Live, Shoppable Video, Video Consultation and Chat) and stories from some of the world’s most iconic retailers.

If you’re excited about shaping the future of video commerce and making a real impact on how we grow, we’d love to hear from you. Apply and join us on the journey 🚀

At this time, we’re considering candidates based in Stockholm, London, Paris, or Barcelona who are eligible to work in these locations without visa sponsorship.