Job Description

About us
Encord is the universal data layer for AI that helps 300+ AI teams train and run models on the right data. Our platform indexes, curates, annotates, and evaluates data across the full AI lifecycle, from development through production. Trusted by Woven by Toyota, AXA, UiPath, Zipline, and more.
We're an ambitious team of 100+ working at the frontier of AI and have raised $60M in Series C funding from Wellington Management, CRV, Next47 and Y Combinator.
The role
We're looking for a Growth Manager to drive how technical teams discover and engage with our platform. You'll own our organic growth strategy, managing the complete journey from awareness to conversion. This role blends SEO expertise with conversion optimisation — building sustainable traffic while creating diverse engagement paths and routing visitors effectively. You'll segment audiences for optimal conversion paths, ensuring smooth sales handoffs while developing appropriate nurture tracks.
The ideal candidate thinks strategically about attribution, stays ahead of search evolution including AI-powered discovery, and connects content initiatives directly to revenue. This is an excellent opportunity for someone with 1-2 years of experience ready to own a high-impact growth function.

What you'll do

• Drive qualified organic traffic while optimising the full customer journey, ensuring visitors follow appropriate conversion paths
• Develop content strategies optimised for both traditional search engines and AI-powered discovery platforms
• Create and optimise multiple engagement touchpoints that reduce friction while qualifying visitor intent
• Manage lead routing and enrichment processes using marketing automation tools, ensuring sales teams receive qualified, contextualised opportunities
• Research and adapt to evolving search behaviours, identifying opportunities to strengthen market presence
• Collaborate with Product and Engineering teams to create authoritative technical content for our target audience
• Build strategic relationships within relevant professional communities and industry forums

Who we're looking for

• An analytical, experimental content marketer who measures everything and iterates based on data
• Technically curious and able to quickly grasp ML/AI concepts, with the confidence to create content about data pipelines, model training, and similar topics without oversimplifying
• Stays ahead of developments in AI and search technology, and actively applies new insights to content strategy — including how AI systems discover, interpret, and surface content
• A strong cross-functional collaborator who can work effectively with Engineering, Product, and Sales to ensure content is both technically accurate and genuinely engaging

Experience requirements

• 1+ years in SEO/GEO, content marketing, or technical writing, with a proven track record of driving measurable improvements in traffic, engagement, and conversions
• Demonstrated understanding of both traditional search optimisation and emerging concepts around AI-mediated discovery — including structured data, entity relationships, and factors that influence how AI systems select and synthesise information
• Hands-on with AI tools like Claude or ChatGPT in day-to-day content workflows, with a solid grasp of prompt engineering and AI-assisted creation
• Bonus: active participation in technical communities; experience in B2B SaaS or developer marketing; familiarity with the AI/ML tools ecosystem; background in multi-format technical content including documentation, tutorials, and interactive demos

Why Encord

• Competitive salary, commission, and equity in a high-growth start-up
• Strong in-person culture — most of the team works from our London office 4+ days/week
• 25 days annual leave + UK public holidays
• Annual learning & development budget
• Travel for customer visits, events, and conferences across the UK and Europe
• Company lunches twice a week
• Monthly socials & bi-annual team offsites