Job Description

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

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Team Overview

O Analista de Life Cycle Growth (Farming) apoiará a execução diária das jornadas e fluxos de trabalho de CRM na plataforma Interna, atuando como um recurso operacional prático para a equipe de Farming. This is an entry-level role focused on learning the platform, executing the strategy designed by senior analysts, and serving as a primary resource for platform and routing questions.

Role Responsibilities

Execução de Jornada e Operação de Plataforma

• Construir, configurar e manter jornadas e fluxos de trabalho de CRM na plataforma interna, seguindo a estratégia e o design definidos pelos analistas seniores.

• Executar testes A/B conforme projetado pela equipe (configuração, lançamento e monitoramento)

• Atuar como o primeiro ponto de contato da equipe para perguntas sobre a plataforma e roteamento.

Monitoramento e Suporte Diário

• Monitorar os painéis de desempenho da jornada e sinalizar anomalias para os analistas seniores.

• Apoiar a manutenção de campo, objeto e automação sob supervisão

• Ajudar a manter a documentação (SOPs) para os processos existentes

Aprendizado e Crescimento

• Desenvolver uma profunda expertise na plataforma como base para o crescimento futuro dentro do CRM.

• Apoiar os analistas seniores com extração de dados e suporte operacional para experimentos em andamento.

Role Qualifications

Qualificações:

• Bacharelado em Administração, Engenharia, Economia, Análise de Dados ou área relacionada (ou em semestres finais)

• 0-1 anos de experiência, este é um ponto de entrada em CRM; nenhuma experiência prévia em CRM é necessária

• Forte atenção aos detalhes e conforto com tarefas repetitivas e orientadas para precisão

• Proficiência em Excel

• Disposição para aprender uma plataforma de CRM do zero

Habilidades Preferenciais:

• Inglês intermediário/avançado, um diferencial para documentação de plataforma e comunicação entre regiões.

• Any exposure to multi-channel communication (E-mail, WhatsApp, SMS, RCS)

• Basic SQL (not required, but a plus)

EEO Statement

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms