Job Description

1. Growth Strategy Development

Develop and implement a comprehensive strategy to drive growth (sales – users –

market reach).

Identify new market opportunities and expand into new channels.

Analyze competitors and create plans to outperform them.

2. Data Analysis and Decision-Making

Monitor and analyze key performance indicators (KPIs) such as conversion rate,

acquisition cost, and customer retention.

Use data to identify strengths and weaknesses and improve performance.

Conduct A/B tests to optimize results.

3. Customer Experience Improvement

Enhance the customer journey from first contact to purchase.

Work on increasing customer retention and reducing churn.

Develop offers and services based on customer behavior.

4. Marketing Campaign Management

Plan and manage digital marketing campaigns (ads – social media – email).

Test new marketing channels and optimize existing ones.

Continuously monitor and improve campaign performance.

5. Cross-Department Collaboration

Coordinate with sales, marketing, tech, and product teams to achieve growth

objectives.

Communicate market needs to the product team to improve services or

applications.

6. Idea Development and Innovation

Create new ideas for rapid growth (Growth Hacks).

Test new initiatives to increase sales or user base.

Stay updated on the latest market trends and technologies.

7. Goal Achievement

Work to achieve monthly and annual growth targets.

Prepare regular performance and results reports for management