Job Description

Our client is one of the leading skill-based daily fantasy sports platforms that provides a unique and different approach to traditional sports betting and they are looking for a
Growth Lead
to take ownership of
user acquisition, retention, and revenue growth
. This role requires a data-driven mindset, a strong understanding of performance marketing, and the ability to lead experiments that drive scalable growth.

Role Overview
You must be a creative person and an exceptional out-of-the-box thinker. The company is built different, and so is the brand. They're building a unique, unorthodox, irregular, and fun brand.
As the Growth Lead, you will be responsible for building and executing strategies that accelerate the company growth. You will define and optimize the user funnel, lead performance marketing initiatives, and implement scalable acquisition and retention strategies. You must be comfortable running data-driven experiments, collaborating with product and engineering teams, and iterating based on key growth metrics.

Key Responsibilities

Develop and execute user acquisition strategies, leveraging paid ads, partnerships, influencer marketing, and organic channels.
Lead growth experiments to optimize conversion rates, user activation, and retention.
Analyze marketing performance, track key growth metrics, and iterate based on data insights.
Own and optimize the full user funnel from acquisition to activation and retention.
Collaborate with product and engineering teams to enhance the user experience and drive engagement.
Implement referral and viral growth strategies to maximize organic reach.
Manage and optimize ad spend across platforms like Meta, TikTok, and Twitter.
Stay ahead of industry trends in fantasy sports, performance marketing, and growth tactics.

Job Requirements

3+ years of experience in growth, performance marketing, or a similar role.
Strong analytical skills, with experience using tools like Google Analytics, Customer io, Mixpanel, or Amplitude.
Experience in digital advertising, including running and optimizing paid campaigns.
Ability to run A/B tests and iterate based on data insights.
Deep understanding of acquisition, activation, and retention metrics.
You must have a strong understanding of and passion for sports, specifically football.

Why You Should Join our client's Team:

You get to work with smart and talented individuals who are enthusiastic about doing great work and being part of something with incredible potential.
Medical coverage ensuring your well-being.
Gym Membership
Bonuses.
You’ll take on challenges that’ll help you grow.
The gaming landscape is full of exciting and interesting opportunities, and you’ll be part of a team doing dope stuff and exploring the possibilities within.

About eRecruiter

eRecruiter Africa was born from the need to have a Pan-African recruitment consulting firm that places the client first. Our goal is to be the best recruiter in Africa, in the industries we operate.

We succeed because we dare to think differently from our competitors and ask our clients the right questions, thereby uncovering what they may not have thought of. We truly understand our markets and are passionate about it.

We have continued to develop our markets and venture into new territories. Currently, we recruit into the entire African Market. We deliver the right candidates while taking into consideration the role and organizational fit. Our clients are at the heart of our business and we always take an interest in our clients’ business – that’s why we always get it right first time. We currently have a 99% client retention rate

Industry

Consulting & Advisory

Company Size

51-200 employees

Headquarters

Ikeja, NG

Year Founded

2012

Website

erecruiterafrica.com

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