Job Description

Growth & Incentives Expert, Betting

Veikkaus is a gaming company for everyone, striving to be better in every aspect. Our passion is to drive better gaming so that our customers can enjoy every moment. Caring, teamwork, and courage are the values that guide everything we do. Responsibility is a core of our operations. Our goal is to be a respected and successful international money gaming group that continuously improves while always putting both customers and employees first. For a better game — and working life.

Are you a sportsbook specialist who thrives at the intersection of commercial performance, product, and player experience? We're looking for a Growth & Incentives Expert to own Veikkaus' betting incentives, promotional offering, and commercial content across our Sportsbook.

In this role, you'll design, execute, and optimise incentives and offers that are competitive, compliant, and commercially effective across all channels. You'll also be our go-to expert for complex betting cases - from bet settlement to promotions and customer disputes.

What you'll be doing:

• Set up and run sportsbook incentives and offerings in close collaboration with Marketing & Sales, ensuring effective delivery aligned with commercial objectives
• Develop and execute Price Boost, Specials, and PR offerings for fixed-odds betting, working hand-in-hand with Trading and Marketing & Sales
• Drive improvements to the technical capabilities that support incentives, promotions, and commercial offerings
• Contribute to the growth strategy and support the execution and optimisation of betting campaigns and incentive initiatives alongside the Growth Manager
• Analyse performance, player behaviour, and ROI to continuously sharpen commercial impact
• Manage the operational execution of offers in digital channels - widgets, banners, bet placements, and promotional surfaces on web and app
• Act as 3rd line support for complex customer cases, including disputes around double bets, incorrect settlements, bonuses, and promotional conditions
• Provide expert guidance to Customer Support, Trading, and Product on betting and promotional issues

You will thrive in this role if you have:

• Strong experience in sports betting, trading, promotions, or commercial sportsbook operations
• A deep understanding of betting rules, settlements, bonuses, and sportsbook mechanics
• Proven ability to make sound commercial decisions while staying compliant and customer-centric
• Hands-on experience working with campaign tools, frontend configuration, or betting platforms
• A data-driven mindset and passion for optimising ROI and customer value
• Confidence to operate as a subject-matter expert in complex and sensitive situations

Considered an advantage:

• Experience delivering high-performing offers that improve turnover, margin, and customer engagement
• Background in complaint reduction and dispute resolution through process improvement and expert intervention
  

We offer:

• A workplace where the game evolves – and so do you You’ll face meaningful challenges and gain new skills while contributing to shared success – in Finland and beyond. We value curiosity and create the space for it to thrive.
• Inspiring and supportive teammates you can rely on. The best ideas and world-class entertainment are built together – and Veikkaus thrives because of its people.
• Balanced and inspiring work life. At Veikkaus, we believe a good job adds something to life – but isn’t all there is to it.
• The opportunity to shape Veikkaus' sportsbook commercial strategy and become the go-to expert across Growth, Trading, Product, and Support
• Excellent employee benefits. You can read more about us and our benefits from here
  

It is important to us that everyone can come to work as their authentic selves. We value diverse backgrounds, skills, and perspectives, and believe that success comes from working in diverse teams. We encourage individuals from various backgrounds to apply for our jobs.

The position is located at Veikkaus’ headquarters in Pohjois-Haaga, Helsinki. We work flexibly in a hybrid model with three on-site days per week.

Interested? Awesome! Please send your application with CV and salary request no later than 19.7.2026. We are excited to hear from you!

For any inquiries about the position don't hesitate to contact Andreas Reimblad, VP of Sports Betting by email (firstname.lastname@veikkaus.fi)

A drug test under Section 7 of the Act on the Protection of Privacy in Working Life (759/2004) will be conducted on the selected candidate.