Job Description

Growth & Funnel Marketing Manager · $100K–$150K

About the Role

You'll own the engine that turns paid-ad leads into closed deals. The ad spend is bringing people in — what's missing is the system that works them: the CRM, the tracking, and the retargeting and nurture flows that chase every lead who didn't convert the first time until they come back and close. This is a build-from-the-ground-up role for someone who sees a messy pipeline and gets excited to architect the fix. You won't be inheriting a playbook — you'll be writing it.

Key Responsibilities

System & CRM Build

• Design and build the CRM and lead-management system from the ground up
• Set up tracking so every lead source, cost, and conversion is measurable
• Own the tech stack and automation that keeps the funnel running

Retargeting & Nurture

• Build retargeting campaigns that win back leads who didn't convert the first time
• Set up nurture sequences (email, SMS, retargeting ads) that keep leads warm until they close
• Cut drop-off at every stage and pull cold leads back into the pipeline

Growth & Innovation

• Test, measure, and improve conversion continuously
• Bring new ideas to how leads are captured, worked, and won back
• Improve cost-per-acquisition and lead-to-deal rates over time

Qualifications

• Proven experience building marketing/sales funnels and CRM systems
• Strong grasp of retargeting, paid-lead conversion, and marketing automation
• A builder's mindset — comfortable creating systems from scratch, not just running existing ones

Interested? Send your resume to: Jobs@bhirednyc.com