Job Description
Our client is a Bangladesh-based fintech digitizing the country's under-banked micro, small, and medium enterprises. Over 1 million businesses use their products. Our client builds tools that help Mudi dokans and distributors run, grow, and finance their businesses. Growth at our clients' is not vanity metrics. Every taka spent on a campaign has to move a real business number.
About the Role
This is a performance marketing role for someone who is as comfortable in a dashboard as they are in an ad manager. You will own our clients paid and owned growth channels: SMS, push notifications, Facebook ads, and Google ads. You will plan campaigns, run them, measure them, and kill or scale them based on what the data says.
The bar on analytics here is higher than a typical marketing role. Our client expects you to operate like a data analyst who happens to run marketing. If you cannot pull your own numbers, segment your own audiences, and defend your CAC math without waiting on someone else, this role is not for you.
Key Responsibilities
- Own end-to-end campaign execution across SMS, push notifications, Facebook ads, and Google ads: planning, creative briefs, targeting, budgets, launch, and optimization
- Build and manage audience segments for lifecycle campaigns: activation, engagement, repurchase, and win-back
- Pull your own data. Write simple SQL queries and build dashboards in Metabase to track funnel performance, cohort behavior, and campaign ROI
- Run structured experiments: A/B tests on messaging, timing, audiences, and channels, with clear hypotheses and measured outcomes
- Report weekly on CAC, conversion rates, retention impact, and spend efficiency per channel, and recommend where the next taka should go
- Work with the product and customer success teams to tie campaigns to activation and retention goals
- Use AI tools (Claude, ChatGPT, and similar) daily for copy generation, campaign analysis, audience research, and workflow speed. We expect fluency, not curiosity
Skills & Qualifications
- 2+ years in digital or performance marketing. A marketing background is a hard requirement; our client is not hiring a data analyst who wants to try marketing
- Hands-on experience running Facebook (Meta) and Google ad campaigns with real budgets, and running SMS or push notification campaigns at scale
- Strong data analytics skills: comfortable with funnels, cohorts, segmentation, attribution basics, and campaign ROI math
- Working knowledge of Metabase (or a similar BI tool) and the ability to write simple SQL queries independently. You will be tested on this
- Proficiency with AI tools such as Claude and ChatGPT as part of your daily workflow
- Ownership mentality: you notice when a number moves, you find out why, and you act without being asked
- Experience marketing to MSMEs, retailers, or low-tech-literacy user bases in Bangladesh
- Bangla copywriting ability for SMS and notification campaigns Experience with marketing automation or CRM tools
Employment Structures
- Hybrid in Dhaka, Bangladesh | Full-time
- Salary: BDT 30,000 - 50,000
- Benefits: Annual Bonus + Paid Leave
- Work Week: Sunday-Thursday and occasional Saturday, 10:30 am to 7 pm
Hiring Process
- Screening Interview with Talvette
- First round of Interview with Client
- Task Assessment
- Final Interview with the hiring team
- Receive an offer
- Join their team full-time
