At AIRE Ancient Baths, we create experiences that transform. We are now looking for a Growth Digital Manager to lead and scale our digital acquisition and retention strategies globally.
This is not a traditional marketing role. You will own growth end-to-end, combining data, creativity, and execution to drive measurable business impact, leading the global digital growth strategy, maximizing performance across acquisition channels (Organic, Paid Media, SEO) while building a strong CRM foundation to drive retention, loyalty, and lifetime value.
Define and lead the global digital acquisition strategy across Paid Media, SEO, and emerging channels
Manage and optimize a significant annual budget, ensuring strong ROI and scalability
Collaborate with agencies and internal teams to execute campaigns aligned with business goals
Balance channel mix (organic vs paid) to maximize efficiency and growth
Identify new growth opportunities, channels, and experiments
Establish and monitor KPIs (CAC, ROAS, qualified traffic, conversions)
Drive a strong data-driven culture, continuously optimizing performance
Lead the retention and customer lifecycle strategy across markets
Design and execute CRM campaigns (email marketing, automation, segmentation)
Improve customer engagement, repeat purchase, and lifetime value
Collaborate with tech, operations, and design teams to enhance customer experience
Define and track key metrics (LTV, retention rate, frequency, engagement)
Build and scale CRM capabilities, processes, and tools
Generate actionable insights from user behavior to inform growth strategy
4–6+ years of experience in digital marketing with a strong focus on growth, acquisition, and retention
Proven experience managing multi-channel strategies (SEO, Paid Media, CRM)
Strong analytical mindset with hands-on experience in data, attribution models, and performance tracking
Experience working with marketing automation tools and CRM platforms (Salesforce is a plus)
Solid understanding of budget management and ROI optimization
Ability to operate both strategically and hands-on
Fluent in English and Spanish
Results-driven and highly analytical
Strategic thinker with execution power
Curious, experimental, and constantly looking for improvement
Comfortable working in a fast-paced, evolving environment
Strong collaborator with leadership mindset
Enjoy a competitive compensation package with a permanent contract
Flex schedule and Hybrid work (3 days at the office 2 days of home office)
Gift AIRE experience on your birthday!🧖
30% discount on all our services.
Employee discount for private health insurance.
Team Spirit is our big asset!💪 We are proud to have a welcoming and inclusive working environment where everyone's opinions and backgrounds are heard and respected.
Be part of a team that believes extraordinary begins with how we make people feel.
Our headquarters are located in the heart of Barcelonaand act as the central hub from which we support all AIRE locations across Europe and North America. From here, global teams work closely with local centres to ensure consistency, excellence, and alignment across the brand.
Barcelona HQ reflects AIRE’s culture: a collaborative, people-centred and high-performance environment guided by Excellence, Ambition, Talante, Diversity and Innovation, where ownership, trust and continuous improvement are part of everyday work.
AIRE Ancient Baths are temples dedicated to the creation of the ultimate relaxation experience, where time does not exist. Inspired by the tradition of baths from ancient Roman, Greek and Ottoman civilizations, the AIRE Experience always takes place in restored historical buildings in the centre of globally acclaimed cities.
We strive to create spaces and moments meant to balance and relax the body and mind, following ancient traditions of well-being. Using water as our key element, accompanied by sets of treatments and massages, curated to pursue and cherish a lifestyle of stillness and enjoyment. We have grown exponentially, under the basis of creating an immersive experience, into a world of calm and ease. We were born out of the desire to link the pleasure of indulgence with the opportunity to bask in a different world.
From the atmosphere, the music, candle lit rooms, or the Orange Blossom scent present in each corner of AIRE, every little detail is meant for complete peace and wellbeing. AIRE is unique from any other experience, since it is based in restored historical buildings spread across the globe, which are fundamentally full of magic and luxury.
AIRE Ancient Baths has an international presence with 8 established AIRE Locations in New York's Tribeca and Upper East Side neighbourhoods, Chicago, London, Copenhagen, Barcelona, Sevilla, Almeria and Vallromanes. We are already looking into the future and moving onwards, with our soon to be opened locations in Toronto and Los Angeles. We are, once again, eager to take our philosophy of well-being and relaxation wherever we go.
