Flight Centre Travel Group

Growth & Demand Generation Manager (B2B)

Flight Centre Travel Group  •  Johannesburg, ZA (Hybrid)  •  9 hours ago
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Job Description

ABOUT THE OPPORTUNITY

As our Growth & Demand Generation (B2B) Manager, you’ll own the engine that drives qualified pipeline and revenue across a global B2B portfolio. Sitting within a global marketing team, this role blends strategy, digital performance, and commercial impact at scale. You’ll lead multi-market demand programs, empower regional teams, and turn data into measurable growth. This is a senior, hands-on leadership role with real influence on how we grow worldwide.
KEY RESPONSIBILITIES

• Lead scalable, full-funnel demand generation strategies aligned to global business objectives
• Provide strategic direction to regional brand teams on campaign execution and channel activation
• Design and manage multi-brand, multi-market digital campaigns across paid search, social, programmatic, email, and web
• Oversee paid media performance with a focus on MQL/SQL generation, pipeline acceleration, and ROI
• Drive continuous optimisation through testing, learning, and best-practice sharing
• Partner with digital experience teams to improve website conversion journeys across brands
• Lead CRO initiatives using A/B testing, behavioural analytics, and personalisation
• Architect marketing automation and lead nurture programs aligned to buyer journeys and sales priorities
• Align with sales and brand stakeholders on lead stages, scoring models, and campaign handovers
• Own digital pipeline reporting, dashboards, attribution, and data governance
• Develop and oversee local SEO strategies in collaboration with global SEO leadership
• Align organic social and content strategies with paid and owned channel objectives
• Act as a centre of excellence for growth and demand generation across markets and brands
• Lead, coach, and develop direct and indirect teams across automation, paid media, SEO, CRO, and digital execution
• Establish clear goals, KPIs, and performance standards to foster a high-performing culture
• Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive.
EXPERIENCE & QUALIFICATIONS

• 10+ years’ experience in B2B demand generation or digital marketing within service or hybrid tech-service organisations
• 5+ years in a marketing leadership role, ideally in a shared services or multi-brand environment
• Proven expertise across paid digital channels, automation platforms, and performance analytics tools
• Strong understanding of B2B buyer journeys, lead scoring, and lifecycle optimisation
• Demonstrated experience owning and reporting on marketing-attributed pipeline and ROI
• Ability to work effectively across time zones, cultures, and senior stakeholders
• Excellent communication, collaboration, and leadership skills
• Bachelor’s degree in Business, Marketing, or Digital Marketing
• Relevant platform certifications (e.g. Google, Meta, LinkedIn)
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Flight Centre Travel Group

About Flight Centre Travel Group

Flight Centre Travel Group (FCTG) is one of the world’s largest travel companies, employing 15,000 like-minded individuals – known as ‘Flighties’.

Our story dates to 1973, when founder Graham Turner (aka “Skroo") and friend Geoff “Spy” Lomas buy a double-decker bus and take off on their first tour around Spain, Portugal and Morrocco, 3 years later forming the first business, Top Deck. After flight deregulations in the 80s our first retail "Flight Centre" stores opened in Australia in 1982, London in 1984, and NZ in 1987.

1987 was also the year we held our first “Global Gathering” awards event celebrating our amazing people, a tradition that continues to this day.

And in 2025 we launched our very first loyalty program, World360 Rewards! Our Australian customers now able to earn and redeem points across Flight Centre, Travel Associates, and Cruiseabout.

We’re in our 40s now and a lot has changed! With global headquarters in Brisbane, Australia, our company owned leisure and corporate travel businesses span three major regions: APAC, The Americas and EMEA.

Our flagship corporate travel management brand, FCM, extends our reach even further through a network covering over 100 countries via both company-owned operations and independent licensees.

With 30 brands across our global footprint, our team spans from customer-facing to internal support roles. The opportunities just as diverse – from a Travel Consultant at Flight Centre or Envoyage, to a Machine Learning Scientist in one of our tech pillars.

Together, we live and breathe our number one philosophy, Our People, driven by our purpose ‘To open up the world for those who want to see’.

Our values are simple and powerful - Ownership, Egalitarianism and Irreverence.

We support our people with opportunities to help you thrive, connect, give, move and be rewarded. Our people have access to a suite of curated benefits to ensure holistic wellbeing – from mental and physical health to financial freedom. 

Industry
Travel & Hospitality
Company Size
5,001-10,000 employees
Headquarters
South Brisbane, AU
Year Founded
Unknown
Website
fctgl.com
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