Job Description

Team Introduction: The User Growth team (UG) at TikTok plays a core role in the acquisition, activation, and retention of billions of users through our globally popular products such as TikTok, Lemon8, CapCut, etc. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of TikTok products. The creative team at UG is looking for a talented and self-directed senior professional to generate, manage, and evolve the creative initiatives for our suite of industry-leading products.

1. User & Content Insights: Deeply analyze consumption trends, preferences, and potential needs of users in core global markets. Deconstruct the engaging elements of different content types to build a systematic content understanding and evaluation framework.

2. Build Evaluation Systems: Utilize both qualitative and quantitative analysis methods to establish evaluation standards and data metric systems capable of measuring content quality, diversity, and long-term value, ensuring continuous iteration and optimization.

3. Drive Strategy Implementation: Based on profound insights, tailor differentiated content strategies for key markets. You will collaborate closely with product and algorithm teams to translate strategies into specific product features or algorithm model optimizations, and validate their effectiveness.