Job Description

We are Progress (Nasdaq: PRGS) – a trusted provider of software that enables customers to develop, deploy, and manage responsible, AI powered applications and experiences with agility and ease.

We’re hiring a Growth Campaign Lead to join our Global Demand Generation team. This is a hands-on execution role operating at the intersection of campaign delivery, growth experimentation, and AI-driven scale.

This role is designed for someone who moves fast, executes independently, and uses AI to accelerate campaign build, testing, optimization, and learning-turning growth goals into executable, scalable demand programs tied to ICPs and sales plays.

In this role, you will:

AI-Optimized Campaign Execution (AOE)

• Execute and optimize multi-channel B2B campaigns (email, paid, content syndication, webinars, events, nurture) using AI to accelerate build, launch, and iteration.

• Apply AI tools to generate and refine campaign copy, creative variations, audience segments, and messaging tests.

• Operate with a test–learn–scale mindset, continuously reducing time from idea to live execution.

• Iterate campaigns based on AI-assisted insights and near real time performance signals.

Growth Experimentation at Speed

• Run high-velocity growth experiments across acquisition and conversion funnels.

• Identify winning messages, channels, and patterns, and rapidly scale what works.

• Kill underperforming tactics quickly and reallocate effort based on impact.

• Collaborate closely with peers across Sales, Product Marketing, Field Marketing, Digital, and Marketing Ops to execute at speed.

Vendor & Channel Intelligence (AI-Enhanced)

• Research, evaluate, and activate demand generation vendors, platforms, and AI-native tools.

• Use AI to assess vendor performance, benchmarks, and channel ROI potential.

• Onboard and operationalize new vendors quickly to expand reach and pipeline contribution.

AI-Ready Demand Generation

• Execute programs that drive lead volume, MQLs, and pipeline contribution at scale.

• Ensure campaigns and data flows are AI-ready (clean inputs, structured data, trackable outcomes).

• Partner with Funnel Ops and Analytics to improve AI-driven attribution, funnel visibility, and lead-to-pipeline performance.

Performance & Continuous Optimization

• Monitor campaign performance continuously and optimize quickly.

• Use AI-assisted analytics to improve CTR, CPL, conversion rates, and pipeline efficiency.

• Surface insights proactively and recommend where to double down or pivot.

Your background:

• Solid experience in B2B demand generation, preferably in B2B SaaS, with strong hands-on campaign execution.

• Proven ability to launch, test, and optimize campaigns independently.

• Comfort using AI tools to accelerate execution, experimentation, and analysis.

• Strong data literacy-able to use performance data to prioritize, optimize, and make trade offs.

• Experience working cross-functionally with Product Marketing, Sales, and Marketing Operations.

• Hands-on experience with Salesforce and modern marketing automation platforms.

• High level of self-drive, curiosity, judgment, and attention to detail in fast-moving environments.

If this sounds like you and fits your experience and career goals, we’d be happy to chat.  

What we offer in return is the opportunity to experience a great company culture with wonderful colleagues to learn from and collaborate with and also to enjoy: 

Compensation

• Generous remuneration package.

• Employee Stock Purchase Plan Enrollment.

Vacation, Family, and Health

• 30 days paid annual vacation.

• An extra day off for your birthday.

• 2 additional days off for volunteering.

• Premium healthcare and dental care coverage.

• Additional pension insurance.

• Well-equipped gym on-site with CrossFit equipment and a climbing wall.

• Co-funded Multisport card.

• Flexible working hours

• Free underground parking with a designated space for bikes, motorbikes and electric scooters.

Apply now!

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