Job Description

About Wati

Started as a WhatsApp team inbox in 2020, Wati has evolved into a full revenue orchestration system that goes beyond a single platform. We empower businesses that sell, support, and grow through conversations by observing customer intent in real-time, deciding the next best revenue action, and executing it seamlessly across marketing, sales, and support—all within WhatsApp and connected messaging channels.

Our Platform & AI Capabilities
Wati is designed for scalability and intelligence. Our AI-native platform simplifies complex customer communication operations through a unified inbox, a robust multi-channel messaging infrastructure, and no-code automation. At the heart of our solution is Astra, our intelligent AI layer, which helps you create AI Agents for all customer interactions and all your messaging platforms. By integrating AI agents into the ecosystem, we enable businesses of all sizes to deliver measurable ROI and build deeper customer relationships.

Our Backing & Partnerships

Trusted by over 16,000 customers across 190+ countries, Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta and Google, we maintain the highest standards of platform excellence and integration.

We are looking for a customer-centric, highly communicative Sales Consultant to join Wati's Greater China sales team. Your core responsibility will be to turn inbound leads (generated by the marketing team) into paying customers through high-quality product demos, while also participating in industry events to proactively explore new business opportunities.

Core Responsibilities

Inbound Lead Conversion (~80%)

• Timely follow up on inbound MQLs passed from the marketing team and qualify leads.
• Lead product demos, clearly articulating Wati's core value proposition for cross-border SMBs.
• Manage the full sales funnel: from initial contact and demo to proposal, negotiation, and contract signing.
• Accurately maintain customer information, follow‑up activities, and opportunity status in the CRM.
• Achieve monthly/quarterly individual sales targets (new customer count & ARR).

Event Prospecting & Market Development (~20%)

• Represent Wati at offline events such as industry exhibitions, cross‑border e‑commerce summits, and WhatsApp ecosystem events.
• Proactively connect with target customers at events, collect leads, and convert potential opportunities.
• Work closely with the marketing team to define event follow‑up strategies and ensure no leads fall through the cracks.
• Maintain and deepen existing customer relationships, identifying upsell and referral opportunities.

Internal Collaboration

• Provide timely frontline market feedback to the product and marketing teams to help refine product positioning.
• Support the Greater China General Manager with sales reporting and pipeline reviews.

Requirements

Required Qualifications

• 2–5 years of B2B SaaS or tech sales experience, with hands-on experience driving sales through demos
• Excellent verbal and written communication skills in Chinese
• Familiar with CRM tools (HubSpot, Xiaoshouyi, or similar systems) with disciplined tracking habits
• Results-driven, able to independently manage a sales pipeline in a fast-paced environment
• Sincere, empathetic, and skilled at building trusted customer relationships

Nice-to-Have

• Experience selling to cross-border e‑commerce, overseas marketing, or SaaS tools
• Familiarity with WhatsApp Business API, Meta’s advertising ecosystem, or omnichannel customer communication scenarios
• Experience participating in or leading industry events and customer roadshows
• Understanding of the business pain points of Chinese companies going global (target markets: Southeast Asia, Middle East, Europe)