Job Description

Agency :

Ledger Bennett

Title – Growth Account Director (12 month FTC)

Purpose of the role

Support the VP Growth in managing teams within Ledger Bennett (LB), and across the Havas network, to ensure high quality responses to RFI’s and RFP’s.

Role will also extend to support the VP Growth in managing the broader pursuit response and project managing stakeholder engagement.

Measuring Success

• Pitch win rate

• Pursuit plan adherence

• Pitch feedback from prospects

• Clarity of LB proposition within Marketing & New Business efforts

of responsibilities

New Business (Pitches & proposals)

• Support pitches through the orchestration of internal LB & Havas Media Network teams

• Focus on bringing LB & Havas specialisms together to build cohesive and impactful pitch responses that deliver against the client brief

• Ensure pitch and proposal responses are organised and professional

• Support in collation of RFI responses

• Smooth project management for all active pitch processes, documented in Monday.com, with all team time-booking managed accordingly

New Business (Best practices & assets)

• Work with the VP Growth to evolve our current pursuit process

• Work with the VP Growth to evolve the Ledger Bennett creds as the agency grows

• Work with the Marketing Managers to further develop a suite of high-impact case studies and other collateral to support pursuit

• Develop the repository of content & materials required for pitch and proposal responses to create efficiencies

• Work with the Havas Growth team to ensure Ledger Bennett is connected to the wider Media Network, making the most of the available shared resource. This includes participating in Growth Marketing meetings, Route 66 and HVL networking sessions.

Marketing

• The Marketing Plan will be created by the Leadership Team and VP Growth. This role will support the Marketing team in implementing specific parts of the marketing plan, such as office launches.

• With the Marketing team, ensure Ledger Bennett is well represented across the Havas networking calendar, with existing clients and prospecting being invited to attend

Reporting

• Ensure the marketing dashboard is updated each month and connects marketing activity to pipeline creation

• Ensure HubSpot pipeline admin is up to date

Skills & experience

• Experience supporting or running pitch processes, with a good sense of what makes a strong response to a client brief

• Highly organised, able to manage multiple workstreams, deadlines and stakeholders at once

• Confident working across teams and disciplines to bring ideas together into a clear, cohesive story

• Strong communication skills, with the ability to create clear, polished and compelling content

• Comfortable using tools and data (e.g. Monday.com) to track activity and keep things moving

• Good commercial awareness, with an understanding of how marketing supports pipeline and growth

• Proactive mindset, always looking for ways to improve processes and make things run more smoothly

• Experience supporting marketing activity, with an understanding of how events, content and networking contribute to new business

#LI-LM2

Contract Type :

Temporary

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.