Purpose of the role
To create engaging and impactful graphics and video content.
Accountabilities
Assistant Vice President Expectations
All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.
We are seeking a highly creative and social-first Group Social Content Creator (AVP) to join Group Creative Services, Barclays’ in-house creative studio. Reporting to the Head of Group Creative Services and working in close partnership with the Group Social team, you will play a key role in bringing the Barclays brand to life through engaging, platform-native content across TikTok, Instagram, LinkedIn, YouTube and X. This is a fast-paced, hands-on role for a content creator who combines strong shooting, editing and photography skills with a deep understanding of social media trends, audience behaviours and digital storytelling. Working across Barclays’ highest-profile sponsorships, campaigns and brand initiatives, you will create compelling content designed specifically for social audiences, taking projects from concept through to delivery while balancing creativity, pace and quality. As part of a growing in-house creative studio, you will help shape Barclays’ social content capability by developing audience-led content, advising on social-first creative approaches, collaborating with stakeholders across the business, and championing innovative storytelling that drives engagement and strengthens the Barclays brand.
To be successful as a Group Social Content Creator, you must have the following experience:
You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.
This role is located within our Barclays HQ Canary Wharf, London office
This role requires flexibility to work outside of standard business hours, including evenings and occasional weekends, to support live events, content capture opportunities and social media priorities.

Barclays is a British universal bank. Our vision is to be the UK-centred leader in global finance. We are a diversified bank with comprehensive UK consumer, corporate and wealth and private banking franchises, a leading investment bank and a strong, specialist US consumer bank. Through these five divisions, we are working together for a better financial future for our customers, clients and communities.
With over 325 years of history and expertise in banking, Barclays operates in over 40 countries and employs approximately 83,500 people. Barclays moves, lends, invests and protects money for customers and clients worldwide.
Barclays is a trading name of Barclays Bank PLC and its subsidiaries. Barclays Bank PLC is registered in England and is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Registered in England. Registered No. 1026167. Registered office: 1 Churchill Place, London E14 5HP.