Job Description

Join the Magic

Are you passionate about shaping the future of food? At Puratos, we turn bold ideas into lasting impact through innovation, expertise, and a commitment to well-being.

To strengthen our commercial team at our HQ in Belgium, we are looking for a Group Sales Excellence Lead.

Your Mission

Join Puratos as Group Sales Excellence Lead and shape how we drive sales excellence globally. You will build scalable capabilities, processes and tools that strengthen commercial performance, customer engagement and profitable growth across our markets. You report to our Chief Sales & Customer Officer and lead a team to drive the Sales Excellence agenda.

What you will do

• You define and lead our global Sales Excellence strategy, translating our commercial priorities into a consistent framework of sales processes, governance, standards and ways of working across markets and channels.
• You increase sales effectiveness and productivity by strengthening areas such as pipeline and opportunity management, key account planning, customer segmentation and route-to-market execution.
• You accelerate CRM and digital sales excellence, driving adoption, data quality and disciplined use of CRM, sales automation, analytics and AI-enabled commercial tools.
• You create greater visibility on commercial performance by establishing meaningful KPIs, dashboards and insights that enable benchmarking, fact-based decisions and continuous improvement.
• You build sales capabilities at scale, further developing our global Sales Academy, sales methodologies, leadership capabilities, learning journeys and sharing of best practices.
• You lead global transformation and change, engaging regional and local sales organizations and building a network of Sales Excellence ambassadors to embed new tools, processes and behaviors sustainably.
• You connect functions behind our commercial ambition, partnering closely with Sales, Marketing, Finance, Supply Chain, R&D, Business Units, Customer Marketing and Digital teams to strengthen end-to-end execution.

What we expect from you

• You bring significant senior sales leadership experience in an international or multi-regional environment, ideally working across different markets, channels and customer segments.
• You have a strong track record in implementing a Sales Excellence Program or in leading a commercial transformation, including designing and deploying sales processes, governance, KPIs and performance routines.
• You combine strong commercial acumen with hands-on expertise in CRM, digital sales transformation, analytics and sales enablement, and understand how emerging AI capabilities can improve commercial effectiveness.
• You have successfully built sales capabilities and high-performance cultures, for example through Sales Academies, coaching, sales methodologies and structured best-practice sharing.
• You are an influential change leader who can navigate a global matrix organization, create alignment among senior stakeholders and translate global ambitions into solutions that work in diverse local markets.
• You are a strong collaborator and communicator, comfortable partnering across functions and cultures. International experience is essential, and experience within food ingredients, bakery, patisserie, chocolate, FMCG or B2B foodservice is a strong advantage.

What you can expect from Puratos

You join a rapidly growing international leader with a culture of innovation and entrepreneurship, offering you the freedom to make an impact. At Puratos, we believe in rewarding talent and dedication. You can count on a competitive and comprehensive benefits package.

We are committed to fostering an environment where you can grow, innovate, and make an impact. If you're looking for a workplace that values transparency, development, and passion, we'd love to hear from you!

Our Mission

At Puratos, we believe that food has extraordinary power in people’s lives. As the global leader in bakery, patisserie and chocolate ingredients, we turn innovation and food culture into opportunities for our customers’ success. We continuously improve the way we work by being curious about digital innovation — including data, automation and AI — to learn, collaborate and create impact together.

We want to move the planet forward by creating innovative food solutions for the health and well-being of people everywhere. With over 11,000 employees in over 85 countries and turnover of 3.6 billion euros (2025), Puratos thrives on innovation, a pioneering spirit, and a unique culture. Our strong growth and commitment to local communities make working at Puratos truly special.