Job Description

Group Manager in London - Visitor Attractions & Adventure Experiences

£60-75k (experience dependent) + commission structure

Location: London-based, with regular travel (UK)

Our client is a fast-growing visitor attractions and experiences business, operating a portfolio of iconic urban adventure sites across the UK at some of the country's well-recognised landmarks. They're looking for a commercially sharp, operationally meticulous leader to take the reins of day-to-day delivery across the whole portfolio, reporting directly to the owner.

This is a genuinely rare opportunity to step into a business at an exciting growth point. With four sites already live, a new attraction launching at a major football club and a further private project in development in London and the North, there is real scope to shape how the business scales. You'll take oversee leadership of a team of 85, including a Head of Operations and Head of Commercial, freeing the owner to focus on the next phase of growth while you run the engine room.

On offer is a strong base salary with a commission structure open to negotiation for the right candidate, a hands-on and genuinely varied leadership role, and a clear path to grow as the business expands into new cities and new attractions.

Working pattern: Hybrid, split across a London base, home working and time on site with the team, plus UK travel as required and to ensure site presence.

Key responsibilities:

• Commercial growth: Drive site and company revenue through new partnership opportunities, secondary spend initiatives such as photography and ticket packaging, and site-specific marketing and SEO activity.
• Operational oversight: Take ultimate responsibility for health and safety and operational standards across all sites, putting in place audits and measures that go beyond simply taking a site manager's word for it.
• Team leadership: Manage and develop the Head of Operations and Head of Commercial, building back of house structure, SOPs and risk assessment processes that raise the bar across the business.
• Site-level strategy: Recognise and act on the different opportunities and pressures at each site, from maximising spend at high-footfall locations to protecting account satisfaction at high-provision contracts.
• Business partnership: Work as a close, trusted right hand to the owner, taking on enough of the day-to-day that they can focus on scaling the business further.

About you:

• Experienced operator: You'll have a background in visitor attractions, leisure or a comparable multi-site hospitality environment, ideally somewhere with the scale and standards of an operator like Merlin Entertainments.
• Commercially minded: You understand secondary spend, partnership opportunities and how marketing and SEO play into driving footfall and revenue in this world.
• Safety-obsessed: You're meticulous by nature, someone who dots the i's and crosses the t's on risk assessments and compliance rather than assuming standards are being met.
• A natural leader: You're self-motivated, highly organised and mature enough to earn the trust of an 85-strong team and step seamlessly into a senior, visible role.
• Hands-on: You want to be in and amongst your team, not managing from a distance, and you're happy to travel to be where you're needed.

What's in it for you:

• A senior leadership role with genuine autonomy and a direct line to the owner.
• Real career progression as the business expands into new cities and new attractions.
• A dynamic, fast-paced culture where you're encouraged to be yourself while driving serious commercial growth.
• A generous holiday allowance to switch off and recharge.

Your recruiter for this role is Maddie Cummings, Recruitment Director at Love Recruitment, and can be contacted simply by applying for the role below. Maddie and Love Recruitment specialise in recruitment across the fitness and leisure sector and work on a number of roles within the industry. If you're keen to be considered, please 'Apply Now'.