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  Supervise all primary Modern Trade accounts, including hypermarkets and convenience stores.
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  Direct the creation and implementation of Joint Business Plans (JBP).
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  Foster executive-level connections with major retailers and handle complex negotiations.
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  Take ownership of both sell-in and sell-out metrics for primary accounts.
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  Lead efforts for SKU expansion, new product introductions, and overall category development.
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  Spot trends and opportunities to improve brand visibility and market footprint.
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  Coordinate with Trade Marketing to ensure promotional activities are impactful and yield high ROI.
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  Manage the trade spend budget, ensuring financial discipline and profitability across all accounts.
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  Uphold in-store excellence, including merchandising standards and planogram adherence.
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  Collaborate with Supply Chain teams to improve demand forecasting and reduce out-of-stock (OOS) incidents.
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  Serve as a cross-functional liaison between Sales, Finance, Marketing, and Operations to resolve roadblocks.
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  Direct and mentor a team of account managers and executives to foster professional growth.
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  Establish precise sales goals and performance metrics for the department.
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  Execute performance assessments and cultivate a results-oriented team environment.

Requirements

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  A Bachelor’s degree in Marketing, Business, or a related discipline.
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  8–10 years of experience within the FMCG sector, specifically focused on Modern Trade.
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  At least 2–3 years of experience in a leadership capacity managing sales teams.
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  Deep understanding of trade spend management and Joint Business Planning.
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  Exceptional negotiation and stakeholder management capabilities.
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  A strong commercial mindset with the ability to analyze complex sales data.