Job Description

Minimum qualifications:

• Bachelor's degree in a research or quantitative field, or equivalent practical experience.
• 10 years of experience designing, scoping, and executing research and analysis projects.
• 10 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations, including writing survey instruments and discussion guides.
• Experience managing research and measurement agencies.
• Experience using AI tools/features.

Preferred qualifications:

• Experience in media streaming or tech industry.
• Experience presenting data-driven narratives and recommendations to executive stakeholders to guide decision-making and drive cross-functional alignment.
• Proven track record of independently building and executing complex quantitative models, specifically Discrete Choice Modeling (DCM), Conjoints, and MaxDiff, with a foundational understanding of regression modeling.
• Expertise in leveraging AI/GenAI tools to drive significant workflow and deliverable efficiencies for the team and the broader organization.
• Demonstrated success coaching and elevating a research team on methodology selection, survey design, data analysis, and storytelling.

About the job

YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers.

At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.

The US base salary range for this full-time position is $219,000-$305,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google

Responsibilities

• Define research and measurement methodologies and the roadmap to develop and build new AI research capabilities for the organization.
• Create the vision and story for strategic recommendations by weaving together unique datasets and insights for each product area across YouTube Marketing.
• Manage teams to deliver insights across datasets and provide recommendations to steer strategic marketing decisions across YouTube’s supported products.
• Oversee and ensure adherence to privacy practices, data security and compliant approaches to market research.
• Be a trusted advisor and thought leader to key stakeholders outside of YouTube and with marketing executives.