Job Description

The Group Creative Director leads the development and creation of work across multiple channels, including print, digital, social and mobile, for a portfolio of clients. Creative deliverables may include but are not limited to articles, thought leadership content, visual storytelling, social media, video, podcasts and email campaigns. This role reports to the Chief Creative Officer and is accountable to senior P&L owners and clients for the quality, effectiveness and success of all creative work. This role also leads the effort to resource and fulfill creative visions through collaboration with the client, in-house team members and freelancers, creating calendars, and advising on processes, workflows and content plans against an evolving client content strategy.

ESSENTIAL FUNCTIONS:

• Lead creative teams in the development and execution of multichannel content programs
• Supervise any direct reports, which may include editors and art personnel
• Ensure content is on brand and aligns with client objectives
• Develop content proposals, editorial charters, reports and long-range strategic plans to support the client’s objectives
• Strategize with sales and marketing team to create platforms for advertiser/marketing partnerships and native ad placements
• Attend weekly client status calls and other client calls as required
• Attend weekly Pace team status calls and other Pace calls as required
• Stay abreast of trends in content marketing and the client’s business verticals
• Collaborate with strategy and account management teams to ensure all work meets or exceeds client expectations
• Travel as required to perform above duties

JOB QUALIFICATIONS:

Education:

Bachelor’s degree in journalism, communications, graphic design, English, interactive media or related field.

Experience:

10 years senior-level content development across multiple channels including print, digital, social and mobile. This position requires experience – and proven success – with client-based, branded content-style publishing; content marketing strategy required.

SKILLS:

• Strong leadership, written and verbal communication skills, client-presentation and management skills are a must
• Must be a creative thinker and innovator with tons of ideas for content and ways to motivate creative thinking in others
• Excellent writing and editing skills and the ability to conceptualize articulate and execute an editorial vision
• Process design, content program and campaign design for digital, including social and SEO best practices, client
• presentations, presentation document writing, copyediting and proofreading; collaboration with strategy, account team members and of course, creatives—art and edit
• Experience with various content management systems
• Editorial staffing and budget oversight

WHAT WE OFFER:

• The salary for this position will range from $125,000-$140,000 depending on experience, education, geographical location, and other factors.
• A full suite of benefits is available following one full month of employment including medical, dental, vision, 401(k) with profit sharing, and other ancillary benefits. We even have a Life Balanced Account where you can get reimbursed for things like groceries or a haircut (yes, really!)
• PTO: Vacation, Recharge, Safe & Sick Time, Flexible Holidays + 10 standard paid holidays and a paid Day of Service
• Free financial wellness and planning and a robust EAP
• Additional fun perks like free tickets to the NC Zoo, Greensboro Grasshoppers baseball games, Greensboro Gargoyles hockey games, food trucks, and more!

ABOUT PACE:

Pace is a leading content marketing agency & digital storytelling powerhouse. We specialize in brand storytelling and deliver results by continually creating better customer and employee experiences for our clients. We connect the dots across an integrated marketing ecosystem using our six key service areas: strategy, creative, media, social, technology, and analytics.

We Create With Heart. We believe everyone is part of creating something wonderful every day. We lead with purpose and empathy. We cultivate a sense of belonging and celebrate diversity in both mind and experience. And we succeed through collaboration. At Pace, everyone has a seat at the table, and unique perspectives are welcomed. Everyone’s voice carries the same tenor, and inclusivity is in our DNA.