Job Description

Group - Brand & Engagement Lead (Full time / Part time)

Department: Marketing

Employment Type: Permanent - Full Time

Location: Home/Hanley

Reporting To: Sophia Franzen

Compensation: £36,000 - £42,000 / year

£36000 - £42,000 (FTE). Part time hours considered.

We reserve the right to close this advertisement at any time if we receive suitable applications for the role.

To lead and develop Acorn Training’s brand, engagement and communications activity across the organisational Group, supporting learner and employer engagement, organisational growth and stakeholder visibility.

The role will oversee the development of impactful campaigns, digital presence and communications activity that strengthens how Acorn Training and the Group presents itself internally and externally across all areas of delivery.

Key Responsibilities

• Creating, developing and implementing Acorn Training’s/Group brand and engagement strategy across all business departments.
• Leading the development of campaigns that support learner recruitment, employer engagement and organisational growth.
• Developing and maintaining Acorn Training’s/Group brand identity, tone and external profile across all communication channels.
• Designing and writing content for both external and internal communications including newsletters, brochures, social media, press releases, website pages, award submissions, presentations, case studies and promotional materials.
• Overseeing and managing Acorn Training’s/Group digital presence including website content, social media channels and engagement activity.
• Creating engaging and innovative content that reflects organisational values, learner success and business impact.
• Planning, scheduling and monitoring social media and engagement campaigns including reporting on performance and reach.
• Supporting the promotion of new contracts, curriculum offers, projects and strategic initiatives across the organisation.
• Supporting stakeholder engagement and relationship building through effective communication and campaign activity.
• Working collaboratively with operational teams, business development and senior leadership to support organisational objectives.
• Monitoring industry trends and identifying opportunities to strengthen brand visibility and engagement.
• Supporting bid and tender activity through marketing, branding and communication content where required.
• Organising and supporting events, promotional activity and engagement initiatives across the business.
• Managing external suppliers, agencies or freelance support where appropriate.
• Supporting internal communications and organisational messaging across the business.

Key Performance Indicators

• Growth and engagement across digital channels
• Campaign performance and reach
• Brand consistency across the organisation
• Learner and employer engagement activity
• Website and social media engagement metrics
• Quality and effectiveness of communication outputs
• Stakeholder feedback and engagement
• Contribution to organisational growth objectives

Skills, Knowledge and Expertise

Qualifications and specific training

• Relevant qualification or equivalent experience within marketing, communications, engagement or branding (essential)
• CIM qualification or equivalent (desirable)

Experience

• Experience within a marketing, communications or engagement role (essential)
• Experience managing digital platforms and campaigns (essential)
• Experience creating engaging content across multiple channels (essential)
• Experience within education, skills or employability sectors (desirable)
• Experience supporting learner recruitment or employer engagement campaigns (desirable)

Knowledge

• Strong understanding of digital marketing and communications (essential)
• Understanding of branding and audience engagement (essential)
• Knowledge of funded provision or training sector (desirable)

S kills

• Excellent written and verbal communication skills (essential)
• Creative and innovative approach (essential)
• Strong organisational and project management skills (essential)
• Ability to manage multiple priorities in a fast-paced environment (essential)
• Strong stakeholder engagement skills (essential)
• Basic graphic design/content creation capability (desirable)
• Experience using CRM, analytics or marketing tools (desirable)

Job Benefits

• Flexible working including home-based, centre-based, or hybrid job role dependant
• Up to 26 days annual leave, with the option to purchase up to 10 additional days
• Pension scheme to support your long-term financial wellbeing
• Training and professional development, including CPD workshops and professional qualifications
• Westfield Health Scheme with benefits including 13 healthcare services, cashback towards essential health bills, counselling and therapy treatments, fast access to MRI, CT, and PET scans, and discounted shopping vouchers
• Wellbeing initiatives including Wellbeing Wednesdays and the Mental Health at Work Pledge
• Disability Confident Leader, Menopause Workplace Pledge, Armed Forces Covenant, Ban the Box Employer, and secure prayer spaces
• Annual paid volunteering day and charity initiatives
• Cash incentives for Employee of the Month and Employee of the Year awards
• £500 Recommend a friend scheme