About Us – Fan Focused. Results Driven
At Gemba, we work at the intersection of sport, entertainment and culture, bringing strategy, data and analytics, insights and communications together to deliver results that matter.
Our name comes from the Japanese term gemba, meaning "the real place", which reflects our commitment to uncovering the truth at the heart of fan behaviour. Since 2006, we’ve built our reputation by understanding audiences deeply, helping our clients cut through the noise of an increasingly complex and competitive landscape.
We are proud to partner with major brands, rights holders and organisations to shape the future of sport and entertainment, whether driving commercial growth, increasing participation or creating meaningful engagement.
If you are passionate about fans, culture and creating impact, you’ll find your place at Gemba.
About the Role
We are looking for a Group Account Director to lead some of Gemba’s most high-profile client partnerships and provide senior leadership within our Melbourne Client Management team.
This is a people-first leadership role with end-to-end accountability. senior leadership role within the Melbourne Client Management team, responsible for managing key accounts, building trusted relationships at the highest level, and leading internal teams to deliver great work. You’ll play a critical part in driving strategic thinking, commercial performance and team development - with plenty of opportunity to shape and influence how Gemba continues to partner with brands in the sport and entertainment space.
Responsibilities
Client & Relationship Leadership
Strategic & Creative Leadership
Campaign Delivery & Oversight
Team Leadership & Capability
Commercial & Business Leadership
About You
Experience & Background
Skills & Attributes
Success Looks Like
How to Apply
If you’re ready, click the Apply button below and submit your CV and cover letter. Address cover letters to Eliza Waite – People and Culture Coordinator.
Note: All candidates require working rights of this country to perform the role.
Gemba is an Equal Opportunity Employer. We value diversity and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or other protected characteristics or similar.
Recruitment Agencies, we appreciate the interest, but we’ve got this one covered. Thanks!

Gemba is a leading independent authority in the ever-changing world of sport and entertainment providing specialised services across fan-based insights, strategy, marketing and communications.
Gemba owns and operates Turnstile, a valuation product that is the market leader in fair market pricing of sponsorships
Gemba works globally with offices in London, Sydney & Melbourne