Job Description

Position: Graphic & Production Designer

Salary: AU$2,500/month

Work Schedule: 9:00AM-5:00PM WST

The client is looking for a graphic designer to serve as their production design partner. This role is the hands-on execution layer of their marketing design output — taking brand assets, illustrations, and briefs from their internal team and turning them into finished, production-ready deliverables across packaging, venue, digital, and trade channels.

Their in-house illustrator is moving into a purely illustrative role focused on original artwork for labels, campaigns, and brand world-building. The outsourced designer will work downstream — receiving his illustrations and composing them into the final assets described below.

Briefs, assets, and feedback will be managed through Airtable and Google Drive. We move quickly and expect a partner who can match their pace without sacrificing quality.

RESPONSIBILITIES:

1. Label Design & Packaging Artwork

• Build print-ready beer labels using supplied illustrations, composing them with brand typography (Futura Now Headline / Text), legal and compliance copy (standard drinks, allergens, barcode/UPC), and production specifications.
• Manage print production files — bleeds, die lines, substrate considerations, Pantone-to-process colour management. Packaging artwork across cans, bottles, cartons, and shipper boxes.
• Must understand or quickly learn Australian alcohol labelling regulatory requirements.

2. Venue Templates & Print Collateral

• Design and maintain a templated system across six venues for weekly specials boards, seasonal menus, A-frames, table talkers, posters, window decals, and other in-venue print assets.
• Templates must be venue-staff-friendly (Canva-based editable templates preferred) while remaining firmly on-brand.
• Account for venue-specific variations — a 600-seat beer hall has different signage needs to a neighbourhood taphouse. Festival and event-specific print — banners, flags, booth graphics, merchandise mockups.

3. EDM Design & Build (Consumer + Trade)

• Design and compile email campaigns in Klaviyo for both consumer-facing communications (new releases, venue promotions, loyalty program) and trade-facing sends (new product sell sheets, seasonal range announcements, key account updates).
• Must be able to build responsive HTML email templates, not just deliver flat design comps.
• Understanding of email rendering quirks across major clients (Outlook, Gmail, Apple Mail). Work alongside Sarah (Digital/CRM) on audience segmentation, campaign scheduling, and template libraries.

4. Website Updates & Schema

• Front-end website content updates — page builds, image and asset swaps, landing pages for campaigns or new venue launches (e.g. Bootleg Brewery 2026).
• Implement and maintain structured data / schema markup (JSON-LD) for products, venues, events, and organisation data to support SEO performance.
• Basic CMS proficiency, responsive design awareness, and web accessibility fundamentals. Coordinate with Sarah on Google Business Profile alignment and digital consistency.

5. Trade Pitch Decks

• Build and maintain trade presentation decks using the existing pitch deck template.
• Update with current range information, venue data, social proof, and sustainability credentials.
• Decks must be visually compelling and land with national retail buyers, independent bottle shops, on-premise groups, and distributor partners.
• PowerPoint and/or Canva proficiency required — ability to work within their existing green-palette internal communications style.

6. Ad Hoc Design — Ingredient Cards, Festival Assets & More

• Rapid-turnaround design for one-off and seasonal needs: ingredient specification cards for trade events, festival booth design and signage, collaboration beer co-branded assets, Beer-Ducation session materials, and merchandise artwork.
• Comfort with high volume, quick pivots, and concurrent briefs is essential. Ability to self-manage a queue of requests via Airtable-based asset request system.

Requirements

Technical Requirements

Must-Have

• Adobe Creative Suite proficiency — InDesign (critical for label and print production), Illustrator, Photoshop
• Canva — building editable templates that non-designers (venue staff) can update independently
• Klaviyo or equivalent email service provider — hands-on HTML email template building
• Print production knowledge — prepress, proofing, colour management, print supplier liaison
• Basic HTML/CSS for email builds and website content updates
• Understanding of web schema / structured data markup (JSON-LD)
• File management discipline — working within shared Google Drive structures and Airtable asset tracking

Highly Desirable

• 3D animation and rendering — product visualisation, can/bottle mockups, venue fly-throughs, social content assets
• AI design tools — Midjourney, Adobe Firefly, Runway, or similar for concept generation, texture work, and production acceleration
• Motion graphics (After Effects or equivalent) for social and digital ad assets
• Figma for web/UI design and prototyping
• Experience working with Airtable as a project management / brief intake system

How You Work Together

• Briefs are issued through Airtable (Marketing Tasks table) with assets and references attached via Google Drive links
• Illustrations and brand assets are supplied as layered source files — you compose, you don’t illustrate
• Feedback is direct and fast — typically from Hamish or Liam, sometimes same-day turnaround is needed
• They value initiative — if something looks off-brand or a brief is missing detail, flag it rather than guessing
• Brand guidelines (typography, colour, graphic assets, logo usage) are documented and will be shared at onboarding
• They expect the partner to become fluent in their brand system quickly and operate with minimal hand-holding after the ramp-up period

Brand & Cultural Fit

• Understands craft beer culture and can work authentically within it — not just applying a template aesthetic
• Comfortable with a brand voice that is irreverent, raw, and anti-corporate — design output should never feel like it came from a big agency
• Aligned with sustainability values — the client’s brand is a certified sustainable and carbon neutral operation; the design partner should genuinely care about this, not just design around it
• Thrives across the full spectrum — from a festival A-frame to a national trade deck in the same week
• Reliable, communicative, and able to manage their own workload against the priorities

Portfolio Should Demonstrate

• Packaging design (ideally FMCG, beverage, or food)
• Multi-venue or multi-location template systems
• Email marketing design and build (not just flat mockups)
• Presentation and pitch deck design
• Print production files with correct specs and supplier-ready output
• Bonus: 3D renders, motion graphics, or AI-augmented design workflows

Next Steps

If this brief aligns with your capabilities and you’re interested:

• A portfolio or case study deck showcasing relevant work across the scope areas above