Job Description

Responsibilities:

Design and Creative Development:

• Develop high-quality marketing materials, including brochures, flyers, social media graphics, website banners, and email templates.
• Create and maintain brand guidelines to ensure consistency across all visual assets.
• Design digital and print-ready content for campaigns, events, and advertisements.
• Collaborate with photographers, videographers, and other creatives to produce engaging multimedia content.
• Stay updated on design trends and bring innovative ideas to marketing campaigns.

Marketing Campaign Coordination:

• Plan, implement, and oversee marketing campaigns across various platforms (digital, social media, and print).
• Ensure timely delivery of promotional materials by coordinating with designers, content creators, and external vendors.
• Manage marketing calendars and track deadlines for campaigns and events.

Content and Communication Management:

• Work closely with the marketing team to align visual assets with messaging strategies.
• Coordinate the creation, proofreading, and distribution of promotional materials and advertisements.
• Manage website updates, email campaigns, and social media postings.

Research and Analysis:

• Conduct market research to identify trends, competitors, and customer insights.
• Track and analyze the performance of campaigns, compiling reports on key metrics and ROI.
• Propose data-driven recommendations to improve future campaigns.

Event and Budget Management:

• Organize and execute marketing events such as trade shows, exhibitions, and promotional activities.
• Oversee event logistics, including venue bookings, collateral preparation, and on-site coordination.
• Monitor and manage marketing budgets, tracking expenses and vendor contracts.